Following the opening of a new retail sportsbook in Louisiana (United States), digital sports entertainment and gaming firm DraftKings will expand its relationship with Golden Nugget Casino Lake Charles by offering mobile sports betting for eligible customers in the state’s permitted parishes. With several professional franchises in addition to Division I collegiate athletics, there are ample hometown fanbases and opportunities in Louisiana to engage.
In this sense, Louisiana becomes the 17th state to count on DraftKings’ online sportsbook. Moreover, the operator is now live in 18 states, including retail-only jurisdictions.
Since the Louisiana retail sportsbook launch in November 2021, NFL teams have been the most popular among local bettors, with the Tampa Bay Buccaneers, Dallas Cowboys, Kansas City Chiefs and Los Angeles Rams taking the most action. DraftKings’ football wagering popularity also reigns at the collegiate level, as the 2022 College Football National Championship between Georgia and Alabama on January 10th ranks as the most heavily bet event to date.
As with all states, including Louisiana, responsible gaming is a key pillar of the DraftKings S.E.R.V.E.S. program. DraftKings is an active member of the American Gaming Association (AGA) and the National Council on Problem Gambling (NCPG), and has tools like self-imposed player limits, identity verification and geolocation to ensure all customers are provided with a secure and safe gaming experience.
About its presence in Louisiana, Matt Kalish, co-founder and president, DraftKings North America, stated: “There have been several DraftKings developments in Louisiana in the last year alone, including the debut of our daily fantasy products and retail sportsbook. This latest online sportsbook launch is another significant milestone. Although Louisiana bettors have previously been able to place wagers in person at our Golden Nugget Casino Lake Charles location, the arrival of mobile betting greatly enhances accessibility and adoption potential within the Pelican State.”
1 Comment
Pingback: U.S.: DraftKings opens second retail sportsbook space in Louisiana – Gaming And Media