In a gambling industry in which it is essential to know how to direct fans to the main sports betting sites, Playmaker stands out as a benchmark in all of the Americas for its attractive content through all of its brands, capturing in the best way the passion of the audiences.
Therefore, it is not surprising that the firm has been leading the rankings at the regional level in this area. According to Comscore, Playmaker has been positioned as the number one regional digital sports media group throughout Latin America for December 2021. The company has web properties such as Bolavip, Redgol, and Somos Fanaticos, as well as leading social media and video sites Cracks, VarskySports, and Fanaticos Por Futebol. In this sense, Playmaker continues to deliver to its fans a complete multi-channel content experience across Brazil, Mexico, Colombia, Argentina, Peru, and Chile.
Besides, the company ranks sixth in the Comscore December 2021 rankings for Top Sports Media Groups across The Americas, with 179.6 million visits in that month. Its publishing brands, such as Futbol Sites, Yardbarker, and The Nation Network have quickly grown to become digital sports media market leaders, and they command loyal followings of passionate sports fans from the top of Canada to the bottom of Argentina. What’s more, Playmaker brand, Cracks, is already the most popular Spanish language sports channel on YouTube globally, and now it’s the most followed sports media Instagram account in Mexico.
ORGANIC GROWTH AND ACQUISITIONS
Since last reporting it’s Comscore rankings in July 2021, Playmaker has been expanding its audience reach both through organic growth and M&A, including the acquisitions of Yardbarker (July – USA), The Nation Network (November – Canada and USA), VarskySports (November – Argentina), Grupo SuperPoker (November – Brazil), Futmarketing (January, 2022 – Brazil), and Cracks (January, 2022 – Mexico).
Playmaker now ranks as a top-25 digital sports media group in the U.S. after generating 18 million visits to its properties in that territory in December 2021. Additionally, Playmaker is the 15th most popular digital sports media group in Canada, with 4.2 million visits in December 2021.
About these achievements, Jordan Gnat, CEO, Playmaker, commented: “We continue to focus on the Americas as our core market. Strong organic growth year over year is the result of our teams executing each day and leveraging key centers of excellence that we created. We have acquired great companies and we have helped turn them into market leaders.”