Mobile games have become one of the most widely enjoyed forms of entertainment in Europe, reaching hundreds of millions of players and helping shape the future of the creative and digital economy.
Recent Mobile Matters: The Impact of Mobile Games for Europe report, commissioned by publisher King (creator of Candy Crush) and developed with Nordicity, revealed that mobile video games companies in Europe produced €7.53 billion in global revenue in 2025, with forecasts indicating a growing trend to exceed €8 billion by 2028.
Mobile studios contributed an estimated €5.89 billion in gross value added (GVA) to the European economy in 2025. GVA is expected to increase by 4.8% to €6.17 billion by 2028.
The study covers 32 European jurisdictions and over 1,000 dedicated mobile games studios, excluding those that operate on multiple platforms. Those companies employ 30,000 people and support 63,340 full-time equivalent jobs.
Revenue is concentrated in established hubs, with Finland (€1.4 billion), the UK (€895 million), and Ireland (€868 million) generating the highest revenues in 2025. Mobile games accounted for 55% of global games revenue in 2025, totaling €91.25 billion out of €167.26 billion worldwide.
In 2025, 61% of people in Europe played games on smartphones or tablets. The average player was 31 years old, and 75% of players were adults.
Moreover, publishers in Europe spent 41% of their annual expenditure on user acquisition and player retention, indicating the intensity of the competition. Players have trended predominantly towards free-to-play on mobile (more so than on other platforms), as over 320 million players in Europe now engage with free-to-play mobile games.
As technology and digital entertainment continue to evolve rapidly, the report contributes to a broader understanding of how mobile games are created, operated and experienced by millions of players across Europe every day.
