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You have been working at GR8_TECH for nearly two years. What aspects of the corporate culture and work ethics of the company have surprised you the most?
GR8_TECH combines a results-driven culture with openness and trust. People take ownership, make decisions quickly, and focus on finding solutions. I also appreciate how closely different teams work together, with everyone focused on the same goal, which is delivering the most possible value to our clients. It’s a fast-paced environment, but one where people genuinely support each other.
Turnkey, sportsbook, casino aggregation, CRM, and more. Which of the company’s business units are currently in highest demand among iGaming operators in Latin America and why?
In LatAm, we’re seeing strong demand for full-stack solutions, as operators want to get to market quickly while still having the performance and control to compete once they’re live. GREAT_WHITE LABEL is attracting interest from a different angle, as it gives operators a faster, simpler operating model by taking much of the day-to-day complexity off their plate, so they can stay focused on growth.
Last week, your firm was exhibiting at SiGMA World in Rome, Italy. What was the company’s sales strategy for this event and how did you perform there?
We wanted to spend time with operators facing a business challenge, show them the technology that would benefit them, and then move into the business side of the conversation. Fastbook and GREAT_WHITE LABEL were the main entry points because speed, flexibility, and operational efficiency came up repeatedly in our meetings. We also used the lounge and private hospitality to continue those discussions in a less rushed environment, which garnered great feedback from our partners. We performed very well. Even though the event was less crowded than usual, in general, the number of relevant contacts and conversations didn’t disappoint. The team had a full schedule of meetings, strong product interest, and lots of conversations moved into concrete next steps during the event itself. More importantly, we came back with a very clear picture of what operators are prioritizing for 2027, and that gives us a strong pipeline to work from.
GR8_TECH is constantly growing in LatAm. What would you say are the main challenges and opportunities that the various markets in this region offer for expanding your company’s solutions?
Regulation, payments, player behavior, and even the balance between casino and sportsbook can vary significantly from country to country in LatAm, so operators need technology that adapts locally without having to rebuild the business each time. Our regional research shows exactly that variation across markets such as Argentina, Colombia, Peru, Chile, Paraguay, and Uruguay. The opportunity is that operators are looking for faster ways to enter and expand into these markets. With GREAT_WHITE LABEL, for example, the technology and operations are already connected, while payments, content, and the player experience can be localized for the market. At the same time, Brazil has shown how quickly the regulatory picture can change. That makes flexibility even more important. We aim to help operators grow across LatAm without locking themselves into a single market, setup, or operating model.
What are the company’s plans to increase sales in a market as competitive as Latin America over the next two years?
Over the next two years, we want to grow sales in LatAm with new operator partners, as well as expand with our existing ones. We’ll keep strengthening our regional sales coverage, building more distribution and industry partnerships, and using successful client cases to open new conversations. We also see significant potential in expanding existing relationships as clients add brands, enter new countries, or need more from their technology partner. In LatAm, you grow by being closer to the market, shortening the sales cycle, and proving that you can deliver results once the contract is signed.
