Aadli (CashMagnet): “Email marketing is only so effective, but with the emergence of Twitch, we gained a whole other rank of communication at a B2C level”

With an amazing CMS built in-house, a deeper level of customer engagement thanks to Twitch, and a commitment towards responsible gaming, Karl Aadli, CPO, and his team at CashMagnet Ltd are thriving.

Karl Aadli (CashMagnet Ltd) joins the latest series of affiliate interviews on Affiliate Grand Slam.
Karl Aadli (CashMagnet Ltd) joins the latest series of affiliate interviews on Affiliate Grand Slam.

What makes your company’s performance so successful? What are the main challenges for the sector in 2020, particularly during this pandemic?

The success of CashMagnet is owed to our CTO, Tim Booker, and to our developers, who’ve built our CMS. Quarterbacked by our COO and co-founder, Paavo Salonen, the CMS is superior to anything I’ve seen before. Without divulging too much, we’re increasingly able to automate, making us multiply our output. Our success is also owed to our Twitch channel, which has gained huge recognition and boosted our brand name. We have gotten off to a great full first year of operation despite the pandemic. The restrictions for travel and social meetings obviously take away part of the pleasure of conducting business. We are all longing for the next physical SiGMA event, among other things. But we evolve, we adapt, and we overcome. Player retention from the affiliates’ side has always been tricky. Email marketing is only so effective, but with the emergence of Twitch, we gained a whole other rank of communication at a B2C level, a deeper stage of customer engagement. This can still be improved, and we and other affiliates with Twitch are developing our methods. Responsible gambling is a more important topic than ever, yet so few affiliates highlight it. We take it seriously, which is why we include a complete evaluation in our casino ranking algorithm. Operators are partly evaluated on their incorporation of responsible gambling measures, such as self-exclusion, financial limits, and a handful of other measures. This, I believe, will be increasingly important as the regulation landscapes are changing. As we engage in new markets, we must remain informative about methods of dealing with and preventing personal harm done by gambling…

This is part of an exclusive interview of SiGMA Affiliate Grand Slam that G&M News is sharing with its global readers. If you want to access for free to the full interview, just click on this link: https://www.sigma.com.mt/news/interview-karl-aadli-cashmagnet-ltd