BtoBet deals with Imprexis Gaming to improve its content offering

The iGaming software technology provider, based in Gibraltar, will now include in its portfolio different games based on football, cricket, basketball, tennis, Esports and also novelty bets, with all titles to be tailored specifically for each market where they are rolled out.

Imprexis has FTP solutions for sportsbook operators.
Imprexis has FTP solutions for sportsbook operators.

Multinational company BtoBet (part of the Aspire Global group) has announced a partnership with free-to-play sports-game specialists Imprexis Gaming. BtoBet‘s partners will be able to enjoy Imprexis Gaming’s FTP games portfolio across sporting events in different markets, allowing them to register better results in terms of player acquisition retention and engagement.

Sabrina Soldà, CMO, BtoBet, is satisfied by this association and states that Imprexis Gaming’s highly scalable multi-lingual FTP solutions will support BtoBet’s sportsbook partners across all markets and jurisdictions, granting a more localized and personalized approach. Soldà further added that Imprexis Gaming’s FTP portfolio acts as an ideal acquisition gateway for all operators in the many markets where BtoBet is already present. To this renowned executive: “The scalable platform and wide selection of content developed by Imprexis Gaming will help our partners to deploy games based on their territorial strategies, allowing for vastly improved acquisition and retention rates. Furthermore, the advanced analytical tools employed permit an in-depth reporting, facilitating game-management and campaigns.”

For his part, Danny Thomas, Co-Founder, Imprexis Gaming, commented: “We’re very excited to expand our partnership with BtoBet and give their Sports Betting Operators the edge in acquisition over their competitors. FTP jackpot games are now firmly established as the industry’s leading acquisition and engagement tool. With the ever-increasing regulations and restrictions on sign-up bonuses, we can’t see this position changing anytime soon. Our products really make a difference, so we look forward to engaging with BtoBet clients and creating custom built, tailor-made solutions perfect for their markets.”