‘Brazil betting focus. LatAm’s largest regulated market in the making?’ is the name of the newest Industry Report from BtoBet, a leading gaming and betting platform provider with a strong presence and knowledge of the online gaming sector in Latin America. The valuable material covers important issues on Brazil, such as the following ones: Detailed demographic examination; In-depth Internet and smartphone penetration indicators; Device ownership and web traffic share by device; E-commerce statistics; Financial inclusion factors; Taxation outlook, and Regulated Market growth potential. The text also has a chapter related to the benefits of adopting a strong regulatory framework, with the example of Colombian iGaming legislation.
With 211.8 million people, 87% of whom live in an urbanized context, Brazil has, by far, the largest population in the region. However, country’s immense potential is based on their players’ passion for sports, with sports betting amounting to 95% of all the local industry. Today, Brazil has a 97% mobile connections’ penetration (205.8 million people), and a 71% of Internet penetration (150.4 million inhabitants), with significant 6% year-on-year increase registered from January 2019 to January 2020.
Regarding gaming, the local regulated sports betting market is limited to horse racing, with the industry targeted by grey market operators. In fact, whilst the size of the offshore market is up for debate, according to a 2017 report from the Brazilian Legal Gaming Institute (Instituto Jogo Legal), the illegal gambling market -and not just the online- was worth up to US$6.4 billion in GGR terms. What’s more, a study commissioned by the Remote Gaming Association (RGA) and conducted by KPMG in late 2017 estimated the offshore online grey market to be worth US$2.1 billion annually in GGR terms. Of course, with the introduction of regulatory frameworks on the horizon, it is no wonder that many industry experts are seizing the opportunity of what will be the largest market in the Latin American region and one of the biggest markets on a global scale.
Recently, BtoBet’s CEO and founder, Alessandro Fried, participated in a webinar that discussed betting and gaming market potential of Brazil. He shared his profound knowledge and expertise on Brazil and the rest of LatAm region with other panelists, such as Itamar Pereira (SECAP), André Gelfi (Suaposta) and Newton Cardoso (Federal Deputy).
All the executives interested in receiving BtoBet’s industry report ‘Brazil betting focus. LatAm’s largest regulated market in the making?’ have to register clicking here: https://www.btobet.com/en/brazil-betting-focus-latams-largest-regulated-market-in-the-making-industry-report.