BtoBet keeps on heading towards gamification after deal with Captain Up

Relevant company, part of Aspire Global, will allow operators to maximize customer activity and loyalty using gamification, behavioral psychology and social tools.

Not only gamification elements are essential for player attraction and retention, they are also showing that the iGaming industry is a socially engaging environment.
Not only gamification elements are essential for player attraction and retention, they are also showing that the iGaming industry is a socially engaging environment.

Leading sportsbook and gaming platform provider BtoBet (a company acquired by Aspire Global last September 2020) has communicated a new partnership with Captain Up, an award winning cloud-based gamification platform. Captain Up is offering new experiences, enriching the journey with challenges, missions, tournaments, jackpots, leaderboards, personal promotions, smart bonuses, and progressive rewards, amongst many more features. In this sense, thanks to BtoBet, operators will be able to create scheduled targeted campaigns, segmented according to user behavior, matching rewards and bonuses with various parameters such as category, channel or brand. 

In the opinion of Sabrina Soldà, CMO, BtoBet: “Today’s betting and gambling environment are increasingly focused on heightening the player experience. Gamification is an essential cog in the wheel of what I deem to be a complex philosophy in product design and user engagement. I am confident that Captain Up’s product portfolio will help our partners build a competitive edge in terms of player loyalty and engagement.”

For his part, Uri Admon, CEO, Captain Up, stated: “Regulatory developments highlight the need for innovation and creativity, circumventing the difficult use of bonuses. We are empowering brands with personal gamified marketing tools, adhering to the dynamic regulatory guidelines. Not only are gamification tools essential from a player retention and engagement perspective, but they are also morphing the industry into a more social environment. It is slowly but surely breaking the dogma that the iGaming industry is not a socially engaging environment.”