BtoBet partners Betfair to expand in Colombia

Companies will offer an enhanced betting experience to local customers by combining BtoBet’s Neuron 3 platform with Betfair’s trading and risk management tools.

BtoBet is a true global technology partner, offering a standalone platform and services for the iGaming and sports betting industry.
BtoBet is a true global technology partner, offering a standalone platform and services for the iGaming and sports betting industry.

Aspire Global’s BtoBet, a leading B2B sportsbook and technology provider, has strengthened its position in Latin America after a key association with Betfair, an international online gambling and sports betting company. The agreement will see BtoBet’s cutting-edge sports and PAM platform, Neuron 3, become even more widely available in Colombia. In this sense, BtoBet has demonstrated its commitment to extending its footprint across global regulated markets.

About the announcement, Tsachi Maimon, CEO of Aspire Global, stated: “This agreement paves the way for BtoBet to further expand into regulated markets across the world. Aspire Global has once again proved that we supply the best solutions for all regulated markets and we are proud that Betfair has chosen us for the Colombian market.”

Alessandro Fried, BtoBet’s Founder, added: “As one of the world’s largest international online sports betting brands, Betfair will become one of the first B2B partners to leverage BtoBet’s position in the market since its acquisition by Aspire Global. We are confident that we will become key players in the Colombian territory by combining Betfair’s strong brand and extensive industry knowledge with our flexible technology.”

For his part, Mike Woodbridge, International Director, Betfair, indicated: “We are excited about this planned partnership and the chance to offer a top-class betting experience to Colombian customers, by joining BtoBet’s excellent Neuron 3 platform to Betfair’s industry leading trading and risk management capabilities.”

On September 17th, Aspire Global communicated the acquisition of BtoBet, which constitutes a key part of Aspire Global’s growth strategy. This is a major step in creating an offering that covers the main elements of the B2B iGaming value chain.