BtoBet partners Elbet to strengthen iGaming industry in Africa

Both companies will be able to work together to provide players with the best localized content for the different regions in the continent.

With this association, BtoBet and Elbet keep on responding to players’ expectations and demands.
With this association, BtoBet and Elbet keep on responding to players’ expectations and demands.

Virtual sports supplier Elbet is consolidating its presence in Africa through a new agreement with leading platform provider BtoBet. Having recently been acquired by Aspire Global, BtoBet boasts a vast footprint across the regulated African iGaming sector, and is greatly viewed by operators as the ideal platform gateway for the local industry. In that sense, Elbet seeks to couple BtoBet’s presence in Africa with its own strong position in the continent in both the retail and online markets. Its flagship games, Lucky Colours and Virtual Football, are market leading titles in the region and have a loyal customer base.

Sabrina Soldà, Chief Marketing Officer, BtoBet, assured: “Elbet has a huge knowledge of the African iGaming industry, particularly, as regards to players’ content demands. Their games not only reflect a player-centric approach, but also demonstrate a highly flexible solution based on the local technological scenario, encompassing device and Internet requirements.”

Shivan Patel, Head of Global Sales, Elbet, indicated: “Partnering with BtoBet provides us with a great opportunity to further expand our African operations. BtoBet will be a great partner to help us reach new players across the region. Elbet is able to offer a diverse portfolio of content, including live casino, virtual sports and a large range of bingo products. We are looking forward to a long standing commercially successful association.”