BtoBet partners Oddin to boost its Esports vertical

With this deal, the multinational company will provide its clients with solutions that will allow them to attract the younger generation shaping the Esports segment.

Esports betting has the potential to become a key monetizing product for all the operators.
Esports betting has the potential to become a key monetizing product for all the operators.

Relevant sportsbook platform provider BtoBet, now forming part of Aspire Global, has communicated an agreement for it will be offering the Esports iFrame solution and odds feed from Oddin to its partners. Oddin, an engaging Esports odds feed B2B supplier, distinguishes from the competition by fully focusing on maximizing players’ engagement, addressing the gaps in between tournaments that characterize the Esports activity. BtoBet’s associates will now be in an optimal position to expand their Esports portfolio, as well as increase in the uptime, and hence their players’ engagement.

About this deal, Sabrina Soldà, CMO, BtoBet, indicated: “The Esports niche is increasingly registering a growth in its marketshare, especially since its player demographics are distinct from those that characterize the standard legacy sports betting vertical. Considering how much emphasis we place in providing a betting experience tailored for all player segments, it is imperative for us to ensure we are in a position to provide our partners with solutions that enable them to onboard the younger generation shaping the Esports segment.”

While Marek Suchar, Head of Partnerships, Oddin, shared his opinion on this association, by saying: “The way we think about Esports betting has translated into our relationship with companies like BtoBet and Aspire Global, one of the biggest and most respected brands in the industry. I am extremely glad to partner with their team to deliver our vision to the vast network of their partners. From the very beginning, we believed that Esports betting has the potential to become an important vertical for all the operators. This is why we developed a solution that can bring the type of engagement the industry currently needs. With this partnership, our Esports betting experience is made available to hundreds of operators.”

BtoBet is a multinational company with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. BtoBet was acquired by the leading iGaming supplier Aspire Global in September 2020.