From building the affiliate market to creating some of the industry’s largest projects, the Brazilian entrepreneur’s journey is recognized with one of the highest honors in global iGaming.
There are professionals who follow an industry, and then there are those who help build it. Alessandro Valente’s story belongs strictly to the second group. This year, his journey reached a new milestone as he received the iGaming Affiliate Idol at the iGB Affiliate Awards 2026, one of the most prestigious international ceremonies in the affiliate and iGaming market.
More than an individual accolade, this award symbolizes a career dedicated to developing companies, connecting markets, and pioneering initiatives that have fundamentally reshaped the gaming and betting industry across Latin America.
”Receiving this honor in London is an incredible privilege. Seeing Brazil shift from being a market of ‘future potential’ to taking center stage globally fills me with immense pride. This recognition reflects the collective hard work of many partners and reinforces my commitment to the sustainable and regulated growth of our sector,” celebrated Alessandro Valente, following the ceremony held this Thursday evening (July 2).
Long Before Regulation
When the Brazilian betting market was virtually non-existent, Alessandro already envisioned the massive potential of the digital industry. His journey began in the 1990s, working in digital project development, design, and technology. A few years later, he became a pioneer in traffic and online performance operations, specializing in SEO, user acquisition, and affiliate marketing.
This foresight led him to found Super Afiliados, a company that would grow into one of Brazil’s most traditional iGaming affiliate operations. The venture shaped a whole generation of affiliates and helped both national and international operators successfully expand their footprint in the country.
The Man Behind the Industry’s Biggest Projects
Over the last two decades, Alessandro has been a key figure in pivotal moments for the Brazilian industry. He co-created events like the Brazilian iGaming Summit (BiS), an exhibition that successfully repositioned Brazil on the international map. The project scaled so rapidly into a global benchmark that it was eventually acquired by the SiGMA Group, forming one of the largest iGaming events in the Americas.
He was also a co-founder of the Brazilian Lounge, a platform designed to bridge the gap between Brazilian companies and major international trade shows, driving networking, localized content, and business opportunities across different continents.
His reach as an entrepreneur and investor also extends to Cactus Gaming, a Brazilian betting platform technology provider. Cactus powers solutions utilized by some of the fastest-growing operations in the domestic market, including projects for Ana Gaming, the group behind prominent brands such as 7K, Cassino, and Vera.
An Industry Builder
Alessandro’s distinct edge has never been just about launching businesses; his true legacy lies in structuring an entire ecosystem. For over twenty years, he facilitated the entry of major international operators into Brazil, supported domestic companies through aggressive growth phases, and championed initiatives aimed at professionalizing the sector.
With the advancement of Brazilian regulation, he has channeled even greater effort into connecting businesses, investors, technology, and insights fostering a more robust, compliant, and sustainable environment capable of competing on a global scale.
A Vision Directed Toward the Future
Looking beyond the betting market, Alessandro has diversified his portfolio as an investor and mentor for tech startups. Blockchain, Web3, crypto-assets, artificial intelligence, and emerging digital business models comprise the bulk of his current projects and investments. His goal remains unchanged: anticipating trends capable of disrupting entertainment and the digital economy.
His entrepreneurial blueprint has become a benchmark for a new generation of business leaders who view innovation and collaboration as the core pillars of industry growth.
An Award for a Lifelong Journey
The Affiliate Idol is far more than a professional milestone. The accolade celebrates a multi-decade career defined by a unique ability to build companies, develop talent, launch landmark events, scale businesses, and position Brazil among the world’s elite iGaming markets.
More than a successful businessman, Alessandro Valente has solidified his name as one of the most influential figures in the evolution of the Brazilian betting landscape. Perhaps that is the greatest reward of all: looking at the current market and realizing that a significant part of its evolution stems from the very foundations he helped lay.
About Super Afiliados
Super Afiliados is one of the most traditional affiliate marketing companies for the iGaming sector in Brazil, connecting operators, affiliates, and content creators through cutting-edge technology, performance intelligence, and lead generation.
Originally founded by Alessandro Valente, Yudi Osugui, Craig Greene, Joe Hall, Elias Rodrigues, and Andre Ruiz, the company continues to drive the sustainable development of the Brazilian and Latin American betting industry.
Recently, Super Afiliados expanded its market footprint by acquiring Affiliapass and securing a stake in Betpass, strengthening its broader expansion strategy and scaling its reach far beyond Brazilian borders.