A relevant iGaming player account management provider, Altenar has partnered with Fast Track, renowned for its innovative CRM technology developed for the iGaming industry.
This collaboration marks a significant milestone in the industry, bringing together Altenar’s comprehensive iGaming platform with Fast Track’s expertise in scalable player engagement solutions.
The association underlines Altenar’s commitment to providing bespoke solutions to operators using the Altenar Gaming Platform (AGP), and expresses the confidence placed in Fast Track’s transformative CRM approach across the iGaming landscape. By seamlessly integrating Fast Track CRM into the AGP, operators can now enhance users experience with hyper-targeted campaigns and dynamic, personalized player journeys.
Known for its real-time data capabilities and automation, Fast Track enables operators to deliver 1:1 player experiences at scale. This integration will provide Altenar operators with a streamlined onboarding process, access to real-time insights, and the ability to make data-driven decisions quickly.
Charlie Williams, Commercial Director of Altenar, declared: “We are excited to partner with Fast Track, a company that shares our dedication to innovation and excellence. This collaboration signifies more than just a partnership; it’s a synergy of strengths, combining Altenar’s robust PAM with Fast Track’s unparalleled expertise in player engagement and retention.”
For his part, Simon Lidzén, CEO and Co-Founder of Fast Track, echoed this sentiment, by stating: “Collaborating with Altenar represents a significant step forward in our mission to digitalize the iGaming industry. Together, we are set to deliver an immersive gaming experience that is not only enjoyable but deeply engaging and personalized for each player.”