Relevant sportsbook and iGaming software supplier, Altenar has communicated a deal with Betti, an online casino and sports betting startup. This association will expand both companies’ businesses.
The people behind Betti.com have been in the industry since 2004 with backgrounds from major players like Bet365, Betsson and Comeon in roles such as Brand Manager, Head of Casino and Head of Sportsbook. The inner structure is a close group of friends that felt they were ready to take the step to run their own business. In the summer of 2021, they started their journey towards going live. Now, they are finally live and slowly finding their ways forward.
With a focus on the Nordics and Germany, based on Altenar’s excellent product, now Betti will offer several ongoing campaigns for its sports betting players, such as Free bets, Risk Free Bets, Predictor challenge, Early Payout, Bore Draw and Bet Builder.
According to a Betti’s spokesperson: “Based on who we are (we love gambling) and the experience we have, our core expertise is to know what the player wants and deliver our content in an innovative way. Working with platforms such as Altenar motivates us to work even harder and stand out every step on the way.”
About this partnership, Betti’s representative stated: “We ended up with Altenar as our sportsbook provider after months of comparison. What it came down to was the current feature offering within their product, but also, most importantly, we felt Altenar’s ambition and future plans are in line with where we want to see Betti’s sportsbook in the future.”