Leading Australian gaming manufacturer Aristocrat Gaming and the National Football League (NFL) released the first visuals of the new NFL-themed slot machines, with the reveal of NFL Super Bowl Jackpots. This introductory new game will bring the largest sports brand in the U.S. to casino floors across the country at the start of the 2023 NFL season. The original license agreement was announced in Fall 2021, providing both companies with an enhanced opportunity to drive engagement through an entirely new slot gaming experience.
This much-awaited presentation of NFL Super Bowl Jackpots on the new King Max cabinet is the first of several games that will be unveiled over time as part of this industry-leading, multi-year agreement. Casino players of Super Bowl Jackpots have the chance to win a USD 1 million progressive jackpot, where permitted, and experience additional rich gameplay features, including six licensed fan-favorite stadium anthems during key moments in the game.
Other slot machines in the initial product roster that will debut later this year and into 2024 include Overtime Cash, Super Bowl Link, NFL Kickoff, Winning Drive, and Rings of Victory, each inspired by a unique element of NFL gameplay and featuring customizable team options.
Aristocrat Gaming is committed to responsible gameplay, with a comprehensive company program focused on strong compliance, empowering customers and casino players, and investing in innovation to help lift the bar. In this sense, the company will be launching a first-of-its-kind responsible gaming marketing and advertising campaign this Fall to coincide with the release of the NFL slot games. In addition, the NFL hosts an extensive, integrated league-wide responsible betting public awareness program.
About this great presentation, Hector Fernandez, CEO of Aristocrat Gaming, communicated: “Today, we are thrilled to debut the first look of the new NFL-licensed slot machines, which will provide an innovative entertainment experience for millions of NFL fans who enjoy the fun of casino gaming. We are changing the game with this first-of-its-kind slot machine, offering fans the ability to customize the experience by selecting their favorite team in any casino they choose to play.”
In parallel, Joe Ruggiero, SVP of Consumer Products at the NFL, added: “The unveiling of the first NFL-themed slot machines represents an opportunity to bring the League closer to our fans in a new area. We have valued collaborating with Aristocrat to bring their vision and responsible gaming resources to fans during the 2023 NFL season and beyond.”