Popular sports betting operator Betcris today announced a new strategic relationship with Genius Sports Limited, the technological group that provides data management services, video transmission and integrity of sporting events. Thus, Betcris will become one of the first betting operators in Latin America to implement a full Genius Sports NFL offering, including access to the league’s real-time official play-by-play statistics, proprietary Next Gen Stats (NGS) data and official sports betting data feed. Genius Sports also represents the NFL’s legalized sports betting advertising inventory across the league’s owned and operated digital platforms. These assets will create end-to-end content value for Betcris across the full player lifecycle, from acquisition to pre-match and in-game betting, through to long-term customer retention.
As part of the agreement, Betcris, the official sponsor of the NFL and MLB in Latin America, will incorporate Genius Sports’ innovative technology to power immersive live experiences for millions of sports fans throughout Latin America. It will also gain access to Genius Sports’ proprietary, official data and live video feeds from thousands of events per year, including its official NFL data products, dynamic content and player acquisition and retention solutions.
Genius Sports data feeds will support the growth of the Betcris’ trading and sportsbook platform, providing users the ability to place wagers on hundreds of new competitions, backed by secure, authorized and official data from top-tier sports leagues around the world. In addition, Betcris will also deploy BetBuilder, Genius Sports and Sportcast’s fully automated single-game parlay solution for the NFL, NBA, NHL, MLB and major soccer competitions.
About the new agreement, JD Duarte, CEO, Betcris, explained: “Our main mission is to create opportunities, in this case, entertainment opportunities for our clients. That’s why we seek to partner with companies that allow us to raise the quality of our customer experience. Genius Sports is, without a doubt, one of those companies. With this agreement, we secure access to accurate and official data letting us to enhance our product offering, for the benefit of one of our most important stakeholders: our customers.”