A leading provider of online gaming and betting products to regulated markets, Soft2Bet looks forward to exhibiting at the fourth edition of BiS SiGMA Americas in Sao Paulo, Brazil. The developer will receive attendees at stand E90.
Currently, the Latin American continent is the focus of much industry attention as Brazil prepares to officialize its online betting and gaming regulations. Stakeholders are converging on the region to discuss licensing, industry trends and how to make the most of the incredible potential on offer.
The BiS SiGMA Americas conference is set to bring together lots of delegates and 200 high-caliber speakers from April 23-25th. In fact, Nicolas Campano, Soft2Bet’s Sales Director LatAm, will be there to meet and discuss with industry leaders on Thursday, April 25th, from 1.25 to 2.05 pm, taking part at the panel “Unlocking Player Loyalty: The Impact of Gamification in Brazil’s Newly Regulated Betting Sector”, helping realize Brazil’s amazing gaming potential.
Many Latin American markets have regulated recently, or are about to in the next few months, and the industry is keen on maximizing the opportunities in those countries. The ability to work and advertise legally and openly in major countries like Argentina, Colombia or Mexico is a fantastic chance. Soft2Bet is very excited at the prospect of showcasing its high-performing platform and Motivational Engineering Gaming Application (MEGA), the leading gamification tool in iGaming.
About the event, Campano commented: “The BiS SiGMA Americas fair is another fantastic possibility to strengthen existing relationships in Latin America and it will also be a great meeting point to add new contacts and pursue new business avenues. Brazil is the focus of much attention, but there is a lot of activity in those major markets that are Colombia, Argentina, or Mexico. I am confident this show will be another wonderful occasion for Soft2Bet to develop strong business and commercial links.”