Renowned online gaming solutions supplier BtoBet, a part of the Aspire Global group, announced it will boost its betting content portfolio with the incorporation of a very popular sport: horse racing. The company will supply its partners with data racecards, silks, form, tipping, live shows and results, both domestically and internationally. Its content will also cover every meeting in the UK, Ireland, South Africa and Dubai, selected ones from the USA, India and Australia, and some Group One races across the planet.
Talking about this great news, Sabrina Soldà, CMO, BtoBet, explained: “During the last few years, market trends have shown that the live action and short-form betting opportunities that horse and greyhound racing has to offer is gaining traction with new audiences globally. It’s no wonder that horseracing is the second-most popular spectator sport in the UK, coming only behind football. I am confident that the broadening of our sportsbook offer will allow our partners to expand their player bases by providing a more engaging betting experience through the coverage of world-renowned horse and greyhound racing meetings.”