In the preview of next iGB L!VE (July 11-14th, 2023, at RAI Amsterdam, Netherlands), the new iGB Pulse has been created, according to organizer Clarion Gaming. It will be a content theater, workshop and networking space that will provide the latest market insights, industry analysis, and tools to help attendees plan for the future of their business.
Constituting the educational ‘nerve center’ of the event, iGB Pulse will also feature a hub for industry media and a new ‘Mingle Zone’, where delegates will be able to connect with speakers, and iGaming communities will network and plan for the future.
Featuring two content-rich days delivered by teams of expert speakers, iGB Pulse will kick-off on Wednesday, July 12th, with sessions dedicated to new markets. Business-centric topics will include a review of the global iGaming map, an assessment of new frontiers within Europe, game content for new markets, how to localize brands for Latin America, and a session examining the off-shore license.
On Thursday, July 13th, the focus will switch to content specifically curated for the iGaming Affiliate sector. Key topics will consider an analysis of the winners and losers of the AI wars, the impact of Google updates, and what they mean to affiliates, mastering influencer marketing, an SEO update including what to expect for the rest of 2023, and horizon scanning of the most promising geo-locations.
Naomi Barton, Portfolio Director, iGB Affiliate at Clarion Events, explained the rationale for the new high profile feature area by saying: “Once again, we’ve listened to our stakeholder communities and responded to requests to introduce more networking and learning opportunities at the show. As the global iGaming industry continues to grow and break into new markets, iGB Pulse is dedicated to education, and sharing ideas about what our customers need to know that will directly impact their business in the next 12-24 months and beyond. We have created a place where the industry can gather and learn from their peers and partners, as well as thought leaders, bringing new perspectives from outside the business. In this sense, iGB Pulse will provide informative and engaging discussions, workshops and networking in a dedicated ‘destination’ environment.”
Besides, iGB L!VE will provide insight and access to the most advanced online betting and gaming development, and assist business owners to enhance player retention strategies. Affiliates and operators participating at the show will maximize their ROI through the concretion of the very best business partnerships and the conversion of high-quality leads, form collaborative relationships throughout the world, and learn the latest tips from industry experts.