EVENTS

Clarion Gaming launches iGB INTRODUCING to boost number of meetings at iGB Affiliate London show

The initiative is designed to physically connect all attendees, exhibitors, sponsors and suppliers who are active in the iGaming affiliate space, live at the event, which will take place on February 8-11th (show open days 9-10th), at ExCeL London.
Naomi Barton, Portfolio Director, iGB events, believes this tool will aid visitors and exhibitors by providing curated networking opportunities.

Events’ organizer company Clarion Gaming has presented iGB INTRODUCING, a new at-show proposal which has been created to help facilitate thousands of meetings across two days of next iGB Affiliate London experience on February 2023.

This tool will help gaming stakeholders to connect each other during the fair. The simple four step process involves: 1) Completion of an online profile on the official Swapcard Show app; 2) Select meeting targets using the online filters and contact lists; 3) Review and accept on-site meetings, and 4) Meet connections in the signposted networking areas at show. Participants can click here to join the list for iGB INTRODUCING. The App will go live in mid-January when those registered to iGB INTRODUCING will be contacted by a dedicated member of the iGB Affiliate Customer Success team to support and help generate onsite meetings.

To explain this initiative, Naomi Barton, Portfolio Director responsible for the iGB events brand, stated: “After a 2022 post-show independent research conducted by Explori, we found that whilst nearly 7 out of 10 attendees met new customers, partners and suppliers as a result of iGB Affiliate London, there is significant appetite for more connections to identify products, solutions, industry trends and establish new business relationships. The Journey of Connections will start in mid-January using the Swapcard App and culminate onsite, courtesy of the iGB INTRODUCING networking hub, and the numerous business and social networking events which are a central part of the iGB Affiliate London experience.”

Looking ahead to February’s event, Barton anticipated: “The 2023 edition of iGB Affiliate London (February 8-11th) will be the biggest on record. As the show continues to grow, it’s imperative that we help visitors and exhibitors by providing curated networking opportunities which connect the numerous audiences whose support has helped to make iGB Affiliate London the pre-eminent global live event in the iGaming affiliate space. iGB INTRODUCING is part of that ongoing commitment.”

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