1. Three E’s rule: Explain, Educate, Enlighten
One of the aims of our marketing strategy is to not only let the world know about the high-quality products we develop, but also to help our clients use them in the most beneficial way possible. We strive to make products that will be profitable for our clients, so we are eager to educate them on the products themselves, offer industry insights, and share expert knowledge and tips we’ve gathered through years of experience in software development. That is why we put such a high value on content marketing. We prepare educational articles, ebooks, and other electronic materials that cover deep industry knowledge, share forecasts, and offer advice that can help our clients to succeed.
2. Stick to the company spirit
No matter what your marketing strategy is, always stick to the main idea behind your brand. Slotegrator’s motto -and method- is the business acceleration of our clients, so everything we do is fairly fast-paced (while still maintaining a high standard of quality). Our new brand identity is focused on that as well, as we believe the look of a brand should always mirror the idea behind it. For example, the use of a ribbon in our logo shows that we are multifunctional and flexible, and, at the same time, it’s all about dynamism. It evokes the shape of a tornado, fast-moving and disruptive.
3. Diversify your activities
Trying various formats and presenting the brand to different audiences is important. Apart from partnering with media platforms, preparing educational articles and ebooks, and maintaining our social media presence, Slotegrator also strives to find new outlets for showcasing our products by doing webinars and shooting YouTube videos. Diversified marketing activities make sure your brand reaches and unites different groups of people.
4. Be active and stay up to date
Without any doubt, being up to date with what’s going on in the industry helps you stay on top of trends and keep the product innovative and in demand. The best way to do this is to stay active, visiting industry events, exhibiting new products, and using every opportunity to tell the world about your brand.
5. Connect and collaborate
Networking is a valuable part of marketing and advertising your brand. New partnerships, active participation in different industry events, and visiting iGaming conferences and exhibitions help not only to get new contacts, but to expose your brand to a wider audience. Apart from all that, Slotegrator also loves other types of collaborations with industry peers, such as interviews. That way, you can connect with interesting experts and expand on your ideas as the interviewee, or present your partners and uncover their ideas as an interviewer.
With a journalism and communications educational background, Svetlana Kirichenko is currently working in the position of Head of Marketing at Slotegrator. Being responsible for the media planning, brand, content, and PR, she is the main person in charge of the whole company’s marketing and promotion activity.
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution suppliers for online casino and sportsbook operators. The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems. Slotegrator also provides consulting services in gambling licenses’ acquisition and business incorporation.