By Tatiana Martins, journalist at G&M News.
When you look at the iGaming industry today, what’s the biggest difference from the one you joined years ago?
The biggest difference is that the industry has moved from speed to market and early commercial traction to building for sustained growth. Years ago, the focus was often on entering markets quickly, launching products efficiently, and proving the commercial model. Speed-to-market was one of the main measures of success. Today, it still matters, but it is no longer enough. Operators expect more from the technology behind their business. They need reliable products, regulatory readiness, resilient operations and security built into the way the business works. Growth today is about building the confidence to expand for the long term, so operators, partners and regulators can trust the quality, stability and accountability behind the technology at every stage.
People often think transparency is about sharing more information. I don’t think that’s how you see it. What does transparency actually mean?
For me, transparency means giving operators and partners clear evidence that they can trust the technology and the business behind it. They should not have to rely on claims alone. In iGaming, that means being able to show how security is built into the products, how compliance is supported across regulated markets, how operational risks are managed, and how the company responds when something does not go as planned. It also means clear accountability: who owns the risk, how it is monitored, and what is being done about it. That confidence matters not only to operators and partners, but ultimately to players as well. Transparency turns trust from a promise into something that can be understood, verified and relied on.
Many companies still see cybersecurity as a cost. Why do you believe it’s become a business advantage?
In iGaming, cybersecurity is not abstract. It is directly connected to revenue. If products are unreliable, fraud grows, data is exposed, or partners lose confidence, the commercial impact is immediate. Cybersecurity, therefore, protects more than systems. It protects continuity, reputation, market access and the relationships the business depends on. It becomes an advantage when it is built into engineering, operations, and governance from the start. Business can respond faster to regulatory changes and enter new markets without last-minute security and compliance work that delays launch, costs time and revenue, and weakens the operator’s competitive position. For operators, that means faster execution with fewer obstacles and a technology partner that understands how security, compliance, and commercial priorities need to work together.
As regulation becomes more demanding and AI changes the threat landscape, what do you think will define a truly trusted technology partner five years from now?
A truly trusted technology partner will be defined by how well it anticipates change and keeps the business in control. AI is making threats faster to develop, easier to scale, and harder to identify early. At the same time, regulation is raising expectations around accountability, data protection, and operational resilience. Operators will need partners that can adapt to both developments before they begin to affect the business. Trust will therefore depend on evidence. A partner will need to show that risks are assessed continuously, security controls evolve as threats change, data is governed responsibly, regulatory requirements can be supported across different markets, and products remain dependable under pressure. The difference between a supplier and a strategic partner will be the ability to stay ahead of change and remain reliable as the operating environment becomes more complex.
When people take a closer look at SOFTSWISS, what do you hope they understand about the way you approach trust and transparency?
I hope they understand that, for SOFTSWISS, trust and transparency are the operating principles. This approach shapes how we build products, support partners, enter regulated markets, and ensure our technology and operations are ready to support our clients’ long-term growth. In iGaming, trust is not created by one statement, one certificate or one successful launch. It is built through consistent behavior over time. For us, that means compliance, security and integrity built into the way the business works, not added as a message around it.