Whether you have a sports betting and/or casino site, you want to increase your traffic, or you are new to this sector, these tips will surely be useful to fulfill your business ambitions. It is not a secret that affiliates earn a million dollars annually, and this is not quite a passive income. It doesn’t mean that you do not have to do anything to achieve it. In fact, you always have to be ready to innovate and develop your website. It’s essential to diversify the product by creating some new sites. The information can be the same, but with a different approach.
In a quick and timely overview, I can give you here some key advices to increase traffic for your platform.
1) USE NATIVE ADS
You can place advertisement in a very sublime way at the bottom of your website, or in a very passive way, motivating the audience with keywords so that they are interested in the product that is being offered, and arouse their curiosity. Once tempted, the landing page of the product should have a more aggressive content, offering something that increases their enthusiasm. When he/she takes the bait, you should not let him/her escape.
2) TRY LAUNCH JACKING
There are many keywords used by the Google search engine, such as: best odds, bookmakers, best coefficient, etc. This step consists of identifying which words or phrases are similar or related to the above mentioned, to utilize them to hook the user. Since very few people use those words, there will be less competition, and that traffic will go directly to your site. The main goal is to search words related to your product, and invest in Google positioning. Considering they won’t be popular words, invest will be affordable and will give you greater results.
3) IMPLEMENT INFLUENCER MARKETING
This process is basically looking for influencers who will let you put your site on their social media pages, link referrals, promo codes, etc. The best social network for this is Instagram. You have to look for an influencer who is specifically knowledgeable about the gaming and betting sector. Talk to them for a mutual collaboration. Obviously, do not forget to measure the influencer’s traffic to know if their followers are real and organic.
4) TAKE ADVANTAGE OF YOUTUBE CHANNEL WITH FACELESS VIDEOS
In order to talk with people about their main interests, you can make full use of the YouTube channel. An original approach is creating whiteboard videos and B-roll videos. These is an instructional material about what potential players are looking for, but without showing a human face, so you will have a neutral channel of communication with the direct consumer. Why you should not show your face? We are unique. Our faces or expressions will not always please everyone. By creating a form of communication without showing the face, we will not limit ourselves to just reaching a segmented audience by our sympathetic nature. This does not mean that making videos revealing our faces is something negative. It is just a step in the process of achieving a stable reputation.
5) PLACE GOOGLE ADS FOR SPECIFIC AUDIENCES
You should focus on the niches related to your products to reach new audiences. For example, if you are searching for players for sports betting and casino sites, you can place your ads on people who are looking for stadium tickets, sportswear, vacations, hotels with a casino, and more. This way, you will have less competition, and you will get new customers that have not yet been taken.