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Gaming And Media
Home»EXPERTS»Five recommendations you should consider to increase your traffic
EXPERTS

Five recommendations you should consider to increase your traffic

In order to diversify the product and attract a wider customer base, there are some strategies any operator can implement. Our expert Alvaro Paz-Lopez de Ayala, Regional Director for LatAm at TechSolutions Group, explains why utilizing native ads, launch jacking, influencer marketing, videos on a YouTube channel, and specific Google ads can be great tools to outperform the competition in a smart and profitable way, obtaining good results.
October 7, 2022
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Whether you have a sports betting and/or casino site, you want to increase your traffic, or you are new to this sector, these tips will surely be useful to fulfill your business ambitions. It is not a secret that affiliates earn a million dollars annually, and this is not quite a passive income. It doesn’t mean that you do not have to do anything to achieve it. In fact, you always have to be ready to innovate and develop your website. It’s essential to diversify the product by creating some new sites. The information can be the same, but with a different approach.

In a quick and timely overview, I can give you here some key advices to increase traffic for your platform.

1) USE NATIVE ADS

You can place advertisement in a very sublime way at the bottom of your website, or in a very passive way, motivating the audience with keywords so that they are interested in the product that is being offered, and arouse their curiosity. Once tempted, the landing page of the product should have a more aggressive content, offering something that increases their enthusiasm. When he/she takes the bait, you should not let him/her escape.

2) TRY LAUNCH JACKING

There are many keywords used by the Google search engine, such as: best odds, bookmakers, best coefficient, etc. This step consists of identifying which words or phrases are similar or related to the above mentioned, to utilize them to hook the user. Since very few people use those words, there will be less competition, and that traffic will go directly to your site. The main goal is to search words related to your product, and invest in Google positioning. Considering they won’t be popular words, invest will be affordable and will give you greater results.

3) IMPLEMENT INFLUENCER MARKETING

This process is basically looking for influencers who will let you put your site on their social media pages, link referrals, promo codes, etc. The best social network for this is Instagram. You have to look for an influencer who is specifically knowledgeable about the gaming and betting sector. Talk to them for a mutual collaboration. Obviously, do not forget to measure the influencer’s traffic to know if their followers are real and organic.

4) TAKE ADVANTAGE OF YOUTUBE CHANNEL WITH FACELESS VIDEOS

In order to talk with people about their main interests, you can make full use of the YouTube channel. An original approach is creating whiteboard videos and B-roll videos. These is an instructional material about what potential players are looking for, but without showing a human face, so you will have a neutral channel of communication with the direct consumer. Why you should not show your face? We are unique. Our faces or expressions will not always please everyone. By creating a form of communication without showing the face, we will not limit ourselves to just reaching a segmented audience by our sympathetic nature. This does not mean that making videos revealing our faces is something negative. It is just a step in the process of achieving a stable reputation.

5) PLACE GOOGLE ADS FOR SPECIFIC AUDIENCES

You should focus on the niches related to your products to reach new audiences. For example, if you are searching for players for sports betting and casino sites, you can place your ads on people who are looking for stadium tickets, sportswear, vacations, hotels with a casino, and more. This way, you will have less competition, and you will get new customers that have not yet been taken.

Álvaro Paz-López de Ayala audience business competition content customers expert Google ads increase influencer marketing launch jacking markets native ads online casino online gaming operators products recommendations sports betting strategies technology tools traffic YouTube videos
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Alvaro Paz-Lopez de Ayala
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With recognized, long-time experience in the gaming and betting industry, Alvaro Paz-Lopez de Ayala is Regional Director for LatAm at TechSolutions Group (owner of the brands 22Bet, 20Bet, Bizzo Casino and National Casino). Previously, he represented Pin-up.bet, as well as 1XBet Odds in Latin America. Through several years of touring and working in different global markets, this executive has provided his services to operators from various latitudes, always with a clear knowledge of local regulations, the dynamics of online gambling and the characteristics of their bettors. He has a degree in International Relations and Foreign Affairs, and is also a private airplane pilot. Alvaro speaks Spanish, English, Russian and Brazilian Portuguese.

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