How did you start in the iGaming industry and when did you join BGaming in particular?
I’m fairly new to the business. I was in a different area and BGaming saw my potential. I had experience in sales before. I started in April 2023 and here I am, fully enjoying work in the Sales Department of BGaming.
What did you find in the company? How were you received by the team? What are the elements you value the most about BGaming?
This is a really fun, entertaining company. BGaming treats everyone with utmost respect. You always feel welcome. The team is growing very fast, but yet everyone feels familiar. They want you to be part of the group, and they push for this internally and externally.
Some of the main innovations that BGaming has been implementing are the Brand Exclusives, developing customized or branded games for specific partners such as Blaze, Roobet and others. What have these experiences been like, and what other associations will your company promote in the future?
We have definitely seen the potential in the customization of the games. At the same time, operators want a product that stands out and that is different than the ones from their competitors. There has been a systematic growth in the associations and collaborations we have made with other brands. So customization is definitely something that is in our path. This is where we are looking forward because we are very happy with the results. One successful example is Blaze Case Study. We have done five customizations and we have seen huge growth in their GGR, with different metrics expressing between 30% and 80% expansion. We have three games that we are going to launch very soon: Doddy and Hadzy for Stake.com, Betsson Plinko for Betsson, and DoggyStyle for Roobet, which is with Snoop Dogg as the main character. So we’re really looking forward to this. We’re very excited about these types of collaborations.
Could you share your thoughts on the experience of BGaming during this edition of the SiGMA Malta event?
SiGMA is very close to my heart because the first gaming show that I ever attended was SiGMA Cyprus and now I’m in Malta. I think that what make an event interesting are the people who attend. So regardless if it is twice the size of last year, people that has visited our booth has been really cool, open minded in terms of games. Everyone is interested in collaborate, talk, and discuss business possibilities.
What aspects and characteristics could you highlight about the company’s games?
We are really making an effort and focusing on the graphics, the soundtrack and how customers can engage their players with our content. Having said this, we are excited because we launched at least two games every month during 2023, and it’s always fascinating to try new things. There is a new game called Merge Up that we do believe is going to change the industry. It combines wonderful mechanics and graphics and it’s so satisfying for players. I was talking yesterday to one of our streamers and he was saying just how he loves this game.
We are in Europe, which is a traditional, mature market, with a specific demand for games from operators. On the contrary, in Latin America, there is a lot to be done and a huge space for growth, with audiences passionate about gaming, regulation in progress, and many operators in need of quality content. How has BGaming’s performance been this year in LatAm?
We are having a great performance in Latin America. I personally take care of this region along with Paulina Hovar, Business Development Manager, LatAm. We have seen a strong evolution this year. I think the advancement in regulations in the region are a sign of health and growth within the business. So we are excited to see where this goes. We have a marketing campaign that is focused on Latin America specifically, and I can tell you that BGaming is on the 4th place among top providers endorsed by LatAm streamers; while a few titles are in the top 10 popular games in LatAm.
As you said before, BGaming has experience in customizing products for clients. In LatAm, you have to customize your games because players in Brazil are not the same than the ones in Peru and Argentina. In terms of strategy, do you specifically work on this, trying to understand the local culture and preferences, and developing products for different territories?
Yes. We have created games specifically for the Brazilian market. We analyze every country and develop a strategy for each single territory. Now, our social media is both in Spanish and Portuguese, because we’re targeting those LatAm countries and we are growing very fast there. We are about to get the certificates for Colombia. This is another territory that is about to ‘explode’ for us, and we are really happy and looking forward to create content for Colombians as well.
Which future projects does BGaming have in agenda for 2024 in order to become the most social and player-driven iGaming provider of the sector?
We are a growing company that is following a clear path of increasing customization. We want to develop at least 100 games for the next year, some of them in collaboration with operators, like the examples I gave in this interview. We also launched marketing tools like Drops, and are planning to present in-game Challenges. Our new client area is very special. It is an extended admin panel with anti-fraud and game performing analytics, which is very useful for clients since we want to provide them with the best service ever. This will help them and also help us to know which games are performing better. We are highly expecting our upcoming 2024 title Aztec Clusters, made in collaboration with streamers and Casinolytics platform. I don’t want to forget mentioning our new branded games, like Kick Live for Kick and Stake. We just need to see how this will develop and how it will be received, but we are confident in the success of our future products.