Two positive years are being celebrated by G&M News as a leading media outlet in gaming, thanks to the continuous support of members of the industry. In that short time, the content multiplatform positioned itself as a benchmark in the sector at the Hispanic American level, a leader on LinkedIn, and the only gaming media in the world that generates, at the same time, novel, original and high-quality content in Spanish, English and Portuguese.
Of course, to respond to this excellence in content, the company decided to also achieve excellence in the presentation of its innovative material. After several months of work together with the firm Chapuzon – Comunicacion Integral, this new visual identity was launched this week. It comes along with a redesign of its websites, and a strengthening of its presence and interaction in B2C social networks.
“We believed that it was the ideal time to develop this rebranding and continue promoting the hard work that we have been doing on social networks, both in the B2B and B2C segments. Now, in addition to creating original, specific content to each market, we will also promote it in a more stylized way, according to our commitment with all of our clients and associates, who have been accompanying us for two years, and to whom we are very grateful,” highlighted Sebastian Luna, Co-Founder and Account Manager, G&M News.
To meet this goal, Chapuzon executives devised a new dynamic and modern logo, suitable for different digital media. Moreover, a Brand Manual was developed, with established uses and restrictions, based on a defined communication strategy. Likewise, companies in the industry will be available to get the G&M News UI Kit, as well as a renewed Media Kit.
As for the G&M News websites, a redesign and stylization was carried out, with a harmonization in text sizes and colors, both on the Home and on the internal pages; and improvements in the navigability of the sites, with a clearer visibility of the advertising content. Added to this is the enhancement of the SEO positioning and the versatility of the three sites in responsive mode.
Along with the strong content distribution policy in the B2B segment, there will be a more efficient management of social networks for the publication of B2C content by Chapuzon, following the language and the dynamics of networks such as Instagram, TikTok, Facebook and Twitter: videos, featured stories, feeds, increased interaction with the public and amplified traffic to websites. The work will also include an Ads strategy in social networks, quick response to user inquiries and presentation of statistics on a monthly basis.
Industry executives can now visit revamped G&M News websites in Spanish, English and Portuguese. In addition, they can also subscribe and follow the company on its social networks: LinkedIn, YouTube, Instagram, Facebook, Twitter and TikTok.