With a country such as Mexico, with political stability and presidential elections not before 2024, economically, two years of full post-pandemic recovery are expected, with GDP growth prospects of 3% (2022) and 2% (2023), according to the World Bank. In this context, the land-based gambling industry will return to its positive 2019 indicators, while iGaming will continue to expand hand in hand with the advancement of technologies, both in betting and in payment methods. It is estimated that, due to the FIFA World Cup Qatar 2022, for the last quarter of the year, the income from sports betting will increase at least between 30% and 50% in relation to the previous quarters.
Based on this favorable dynamic, G&M News multiplatform, producer of original and academic gaming content, has decided to work together with successful and renowned Mexican operator Big Bola Casinos for an exclusive event. The meeting will be on Thursday, March 10th and Friday, March 11th, 2022 at Big Bola Casinos Atizapan (Mexico City). With a special invitation for operators from Mexico and LatAm, and providers participating as sponsors, the objective of this reunion is for attendees to access updated, key information on land-based gaming strategies, including its different operational areas, and its most convening segments (poker room, bingo hall, non-gaming activities). Besides, recommendations and options for offering an omnichannel proposal to attract younger demographics and traditional players alike will also be on discussion. Likewise, understanding the fast pacing progress of the Esports vertical, it will be shown from the inside how a leading team in that discipline works, how its players’ train, what are the marketing strategies to captivate brands’ support, and why it is essential to integrate this betting segment to any operator’s entertainment offering.
A COMPLETE AND ATTRACTIVE AGENDA
The event will be divided into two parts. The first day (March 10th) will have a focus on online gaming. It will take place in the gaming house of a famous Esports team, based in Mexico City. During this day, interest issues will be analyzed: 1) What is a Gaming House?; 2) Presentation of an Esports team and description of the main games; 3) How to increase betting revenue on Esports; 4) How to appeal more Esports bettors, and 5) Simulation of an Esports Championship. Of course, between the conferences there will be coffee breaks, a lunch and a closing cocktail. In parallel, at Big Bola Casinos Atizapan, a recreational poker tournament will be organized.
On the second day (March 11th), land-based gaming will be the central subject to consider. The huge Bingo Hall of Big Bola Casinos Atizapan will be the perfect place for 80 operators to listen and participate in the academic agenda. The program of activities for this day will be as follows:
08:45-09:30 am Registration and data confirmation
Talks, conferences, debates (40’ for talking and 10’ for questions)
09:30-10:20 am Cryptocurrencies (Matias Ruibal, CEO of HLT)
10:30-11:20 am Presentation and talk by AFEM (new LatAm gaming women’s group)
11:30-12:20 pm Digital marketing for operators (Egber Hernandez Diaz, specialist in Marketing and Sales)
12:30-02:00 pm Lunch
02:00-02:50 pm Omnichannel. Moderator: Eduardo Alvarez (Sales Director for LatAm, AGS). Panelists: Etna Rueda (Digital Marketing Manager, Big Bola Online), Pamela Loman (Online Director, Foliatti Casino), a representative from Logrand Entertainment Group (Strendus), and a representative from Caliente Group (Caliente Interactive).
03:00-03:50 pm Sports betting, journalism, fans and the World Cup. Moderator: Enrique Romero Alvarez (Sports Betting and Casino for LatAm, Big Bola Casinos). Panelists: journalists and sports influencers from Mexico.
04:00-05:00 pm Coffee break
05:00-06:30 pm Presentation of products from land-based and online gaming providers
07:00-08:30 pm Closing cocktail
Operators interested in attending must complete an online form on the G&M News page. Each of them will receive confirmation once their application has been reviewed. For their part, suppliers have different and attractive sponsorship options for promoting their products. They can check these possibilities in this link to the G&M News website. For any queries about the event, please, contact Roman Frymer at roman@g-mnews.com.
AN AMAZING VENUE
Big Bola Casinos Atizapan opened its doors just over 10 years ago, on June 8th, 2011. Located in the famous Atizapan Galleries in Mexico City, below Cinemex, on the ground floor, it has two entrances: one, through the parking lot side of the galleries, and another, by the internal area of the galleries. The gambling room offers a renewed and captivating entertainment proposal, with different areas that include a wide variety of games. Customers are often passionate about the terminals: a vast park of 340 electronic and reel bingo machines to suit all preferences. Inside the room, there is a High Limit zone, a VIP area delimited with 32 state-of-the-art machines that have a higher minimum denomination than the rest of the casino. In this comfortable space, clients receive complimentary drinks and everything they need to enjoy a world-class experience. Moreover, in the casino cashier area, they can buy credits to play on the machines, and chips for the tables. There it is also possible to join the Big Club Rewards loyalty program to obtain different benefits and be able to participate in some amazing promotions, in addition to generating ‘bolipoints’ (points) to use to continue playing on the machines.
Other important sectors of the casino are the traditional Bingo Hall, with 228 positions, and the Sportsbook Zone, where visitors can place bets on soccer, horse riding, greyhounds and other sports. Of course, the live gaming tables cannot go unmentioned, with Roulette, Black Jack, Baccarat, Ultimate Texas and Three Card Poker. The betting limits are varied. Poker is also available at four tables with Texas Hold’em modalities, where tournaments are organized.
Spacious and comfortable, the room has extensive sectors and corridors, restrooms for clients, a lounge area with 28 chairs, for guests to taste exquisite food and beverage (alcoholic and non-alcoholic), with screens to watch the best events live, and services such as air conditioning to comfort temperature, extraction and ozone equipment. As for the menu, it offers ten dishes, among which arrachera tacos, Aztec soup, green enchiladas, club sandwiches and wings stand out. In terms of security, Big Bola Casinos Atizapan complies with all health protocols and has a closed video recording circuit, tools that allow customers to enjoy an excellent gaming experience that they will surely like to repeat.
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