Hamza Afifi (HAMEvent). Experience, creativity and best services in PR, marketing and events management

You have an extensive experience and knowledge in the gaming industry. Now, you decided to launch a truly innovative company. What is HAMEvent about and what services can it provide from a 360º approach to boost business of firms in the sector?

HAMEvent is a PR & event management company founded by a 10+ years experienced director in the event industry, including 5 years with the iGaming one. We offer PR consulting services together with monitoring the image of our clients. As per events, we handle the whole event management, starting from drafting the event strategy of the company until the execution. We are also in charge of the merchandising. Our goal is to release all the pressure clients suffer when organizing an event, by taking care of everything and delivering the best service to comply with their expectations.

In a couple of weeks, HAMEvent will participate as a Bronze Sponsor of G&M Events European Summit. What value does it bring being able to take advantage of this opportunity to gather with operators and suppliers from Europe and LatAm in this meeting?

G&M Events European Summit will be the perfect opportunity for HAMEvent to introduce itself to the market with such an exclusive and boutique event. We have been in a long term relationship with G&M News founders and are very attracted by their ambitions to bring the iGaming community together. They do have real knowledge about emerging markets such as LatAm, and we want to be one of their supporters. Such boutique events are an opportunity to connect with decision makers and spend time together alongside sharing knowledge about different markets.

Today, there is a lot of talk about marketing, branding and event organization, but few know the keys to working effectively in this regard. From your point of view, what are companies in the sector lacking in these areas, and why will HAMEvent help them solve those shortcomings?

With such a raise of events and competition in the industry, we did find a need in the market for a firm like ours to assist companies building & maintaining their image. Our goal is to deliver the best image growth for our partners while adjusting to their budget and making the most out of it. We offer different options of collaborations. Whether they have an internal department, HAMEvent will be there to assist and consult. Other possibility is for us to take care of it fully from drafting the PR & event plan, and budgeting it until execution.

While in Europe online gaming and sports betting have more and more regulatory restrictions, LatAm appears as a great chance to expand business. What is your perspective on this interaction and the possibilities of European companies to turn to this interesting market?

LatAm has proved itself as a very attractive market and we have seen a huge interest from European companies to enter there. This is a game changer as focus is switched into conquering the emerging markets. We strongly believe that it will have a positive impact on the market and will push local operators and regulators to adapt to this interest increase.

What expectations and goals do you have for the development of your company from now on to the next 12 months?

HAMEvent have seen a very interesting start, with lots of requests from our partners. We believe that with keeping up the hard work, we will be able to put ourselves on the map. We would like to maintain that personalized touch and being accessible for our partners while providing the best service possible. Our goals would be to expand the team and successfully cover all the upcoming events that we are commissioned.