On many occasions, original proposals from game providers to operators result in concrete, tangible benefits. This has been the case with Mancala Gaming.
Prominent iGaming supplier explains that the key to success was a well-structured bonus system with visible progress that encourages players to stay active to reach the reward. The player always sees the next goal, knows how far they are from the reward, and gets small rewards along the way. This creates a quick dopamine response and a steady sense of progress, which keeps players interested for longer. As a result, they come back more often, stay active longer, and place more bets.
This kind of personalized journey is possible thanks to the flexibility of Mancala Gaming’s trigger-based bonus system. The operator decides which behavior to encourage, and the system lets them set up a campaign for that goal. A bonus can be tied to the first launch, the number or value of bets, or a loss threshold, and campaigns can be targeted at specific segments by Player ID or currency.
For operators, Mancala Gaming’s bonus system is a way to turn a promo campaign into a managed player journey and increase player monetization: drive the right action, keep players active, and give them a reason to come back.
This bonus tool supports almost any scenario an operator’s audience calls for: a happy hour, a step-by-step bonus ladder, a series of daily rewards, or a weekly promo with a big final prize. Each one can be easily adapted to a specific market. Recent successful launches took place in South Korea, Myanmar, Peru, Morocco, and Saudi Arabia. In Iraq, India, Mongolia, Nepal, Azerbaijan, and Argentina, the average 30-day Replay Rate consistently exceeds 38%.
About this successful promotion, Emiliano Sanchez, CCO at Mancala Gaming, commented: “When we built the bonus system, we wanted a tool that easily adapts to the operator’s goals and their players’ behavior. This lets operators run more relevant campaigns that keep players engaged and drive their activity. For us, effective gamification is a personalized journey that helps the player see the next goal and gives them a constant reason to keep playing. The longer that interest lasts, the more opportunities the operator has to increase activity, bet frequency, and ARPU.”