From February 6th to 8th, 2024, a new edition of ICE London will take place at ExCeL London, UK. Leading casino and sportsbook platform provider Soft2Bet will be there exhibiting their flagship solution, the Motivational Engineering Gaming Application (MEGA). This is a gamification platform that Soft2Bet has developed since launching in 2016. It delivers highly gamified products and additional entertainment value to players.
A WONDERFUL STAND AND EXCLUSIVE WORKSHOPS
The company’s double-decker stand S6-210 will be the ideal place to meet teams or simply to catch up with industry contacts and friends. Delegates will be able to grab a coffee or relax at the end of the day and watch Soft2Bet products in action by using its touch-screen demo units dotted around the stand.
Besides, as part of a packed schedule, Soft2Bet will be hosting workshops, talks and discussions to show how the highly flexible personalization and localization features of MEGA help drive bettors’ engagement and revenue for operators.
Olga Melnyk, Product Manager of this relevant provider, will be hosting the workshops at the stand. About this activity, she commented: “I will be highlighting three of our exciting products: City Builder, Stadiums, and Bonus Crab, as well as Soft2Bet’s powerful and user-friendly Player Account Management (PAM) back office, a proprietary solution developed by our in-house team.”
In addition, Yoel Zuckerberg, CPO, Soft2Bet, will educate delegates about MEGA, the unique gamification technology that drives higher engagement, activity and revenues, while Martin Collins, CBDO, Soft2Bet, will host workshops about how the firm’s B2B products and services drive growth and commercial success.
About MEGA, Zuckerberg explained: “At Soft2Bet, we take gamification seriously. The commercial growth it generates is proof that this focus is the right one for us. It has had hugely beneficial impacts on our brands in highly competitive markets, such as Sweden and Denmark. Through the workshops, I will reveal how our MEGA features can be harnessed and optimized to favor our existing and future partners.”
From his part, Collins added: “Being able to show delegates how Soft2Bet’s B2B solutions help businesses grow is a fantastic opportunity, not only for meeting these contacts in person, but also for us to educate them in how our products work and develop their player engagement and loyalty levels and, of course, their revenues.”
Another important participation of the company during ICE London fair will be on Monday, February 5th, 2024, at 12:20 PM. That day, David Yatom Hay, General Counsel, Soft2Bet, will be speaking during the ICE VOX World Regulatory Briefing.
His session, entitled The Changing Role of Gambling Compliance: How to Connect Ethics with Business Value?, will look at how gambling companies combine commercial growth and expansion with corporate ethics. Regarding this conference, Yatom Hay stated: “At Soft2Bet, we’re not just expanding our global presence, but also championing the vital balance between growth and responsible gaming. Our proactive approach in self-regulation and player protection is ethical and a strategic move to ensure sustainable success in the ever-evolving landscape of iGaming regulations.”
TURNKEY SOLUTIONS
While all the gaming industry knows that Soft2Bet is a leader in gamification, it’s worth notice that the company also provides a full package with best-in-class platform and sportsbook solutions that are backed up with powerful CRM, payments and security services.
In this sense, Collins expressed: “Gamification is the most visible part of our product portfolio, but a key benefit of the workshops will also be to show how our MEGA features work in sync with our turnkey solutions delivered via our Player Account Management (PAM) system.”
“These include casino content aggregation, sportsbook solutions, Managed Services and security teams, and power our front-end products, driving consistently high conversion and loyalty through a unique customer experience. I’m really looking forward to leading these workshops with so many industry contacts during ICE London 2024,” he said.
Soft2Bet is looking forward to welcoming partners at stand S6-210. Interested executives can book their meetings with the aforementioned Collins, CBDO at Soft2Bet, or send a message to [email protected] for more information.
