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Home»EXPERTS»New platform, new approach, new opportunities
EXPERTS

New platform, new approach, new opportunities

In this column, our new expert Suren Khachatryan, founder and CEO at Technamin, shares his experience in launching his company based on innovation, the development of the latest technology, and taking advantage of evolving promising markets, such as Latin America. Discover here the projects and challenges of this entrepreneur who ensures that the iGaming horizon is plenty of opportunities for progress.
October 27, 2022
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“Where do we go from here?” is a question which I believe must drive all business owners forward, regardless of their industry. This was exactly the question which drove me to establish Technamin in 2020. In retrospect, putting together a start-up when I did seems like an insane idea. It was in the middle of the COVID-19 pandemic. The entire world was in lockdown, land-based casinos had shut their doors, sporting events were cancelled and the future was very, very uncertain for all of us.

Over and over again, my brain kept buzzing the same phrase: “Where do we go from here?” How could I take what it seemed like a dead-end, and turn it into an opportunity? After all, the iGaming industry had to continue somehow. When I started doing research and looking at the statistics, it was clear to me that adapting to that new reality was the only way forward. Not just for myself, but for all the operators whom I sought to help.

To me, innovation has always been the name of the game. My team shares this mentality. In fact, this mentality is exactly what we have put into the products and solutions we develop. We didn’t want to create something that has been done before. We wanted to raise the bar because, when it comes to technology, the sky is really the limit.

TECHNOLOGY, FLEXIBILITY AND NEW PERSPECTIVES

There are so many technical advancements occurring these days that not taking advantage of them would be a mistake. I consider new-found companies are more flexible when it comes to experimenting with new avenues. More established businesses might find themselves struggling to go beyond the traditional way of doing things, which is understandable.

We have always been open to embracing the multitude of possibilities that are out there. Take crypto currencies as an example. When it first came into being, many people were skeptical. Nowadays, they are one of the most popular (and safe) payment methods. This is why we have also developed our platform to be crypto-friendly, and we encourage everyone to follow suit. At the same time, it is also important not to forget about the users who prefer to make transactions with traditional methods. Hence, why businesses should also offer fiat currencies? In this industry, it’s all about flexibility and looking at things from a new perspective.

The same goes for artificial intelligence. When thinking of the term, we tend to remember science-fiction movies, with robots taking over the world. That might happen at some point, who knows? But right now, AI is helping us with areas such as gamification, player segmentation, and risk management. A ton of work that would otherwise be handled manually is now being done automatically. Then again, this might seem problematic from a hiring standpoint, as experts are scarce. The Metaverse can be considered the next big trend that we cannot buck. Why not provide a hyper-realistic virtual environment for the player where they can have the ultimate immersive experience?

ABOUT TRENDS, MARKETS AND APPROACHES

Speaking about immersive experiences, let’s not forget Esports. Almost every sportsbook now offers Esports and covers popular matches. Imagine combining that popularity with the technology I mentioned above. It would take iGaming into a whole new level, and I think everyone would be excited to see that happen.

The latest trend that everyone has been talking about is NTFs. We have only scratched the surface of NTFs and how they will impact businesses on a large scale, but it is certainly clear that they will have some sort of influence on iGaming as well. What’s the next tech trend? No one really knows, but we are eager to find out.

Aside from the technical aspect of things, it’s also important to take into account the market, where it is located, and how the users within specific markets receive the products we are offering. This is why we must undertake a lot of research and consider the culture of each region. It is on that basis that we have developed our platform. We did it using European standards, but not just focused on Europe. We have a global and cultural approach to what we do, and we are aiming to offer our services to regulated markets all over the world, fine-tuning them to the needs and wants of the given region. One such area that I believe is an untapped opportunity is the Latin American market, and the increasing popularity of iGaming in the region, especially when it comes to sports.

IGAMING, A BRIDGE TO JOIN PEOPLE TOGETHER

LatAm users have a special affinity for all things sport-related, so there is definitely a market to cater to. Presenting a sportsbook that is adapted to this market and includes the best matches and with extensive market coverage will surely appeal to the users of that region. Both, my team and I believe that iGaming can be a means of bridging gaps between different markets, regions, and ultimately, people. That’s why Technamin offers a brand new platform for the LatAm market that can give operators both the competitive advantage they are looking for and the ability to keep the end user satisfied and entertained. The platform includes a dynamic casino with thousands of amazing games from top-tier providers, and a fully customizable sportsbook covering all the popular events with the best odds. We are also, without a doubt, offering the best bonus packages with the platform which will help with user acquisition and retention.

Every industry has a “next step” and I think iGaming is one of the spheres accepting new technologies and advancements. In a world that is rapidly changing, we either have to adapt or get left behind. Whether we like it or not, we have to tag along and make the best of the changes. With a new approach, the horizon of opportunities becomes clearer. For us in the iGaming industry, innovation should never stop. We’ve been around for a long time, we still have many years to go, and I think this is one of the most amazing journeys that anyone can be a part of!

advancements approaches business challenges changes content crypto currencies esports Europe expert flexibility latam markets Metaverse NFT online gaming operators opportunities payment methods perspectives platform possibilities products providers software solutions sports betting sportsbooks strategies Suren Khachatryan Technamin technology trends
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Suren Khachatryan
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Suren Khachatryan has been leading Technamin to success since its inception in 2020, yet his experience in the iGaming industry spans more than a decade. Before establishing Technamin, Suren was one of the major driving forces behind prestigious iGaming companies in the region. His contribution to those companies was all-encompassing, from organizing overseas expos, operational aspects, and opening offices in multiple countries, including Riga (Latvia), South Africa, London (UK), Uruguay and Belarus. His brainchild, Technamin, has expanded to a team of over 100 professionals and is already creating a buzz in the iGaming industry, offering innovative products and solutions. The company has publicly appeared for the first time at events such as ICE London 2022, PGS, iGB Live, SAGSE Miami, SiGMA CIS and SBC Barcelona, while its C-level execs and employees have been regularly participating as panel speakers. Headed for a bright future with Khachatryan as CEO, the team of Technamin is motivated by his excellent leadership, out-of-the-box thinking, and knack for taking the right risks when the opportunity presents.

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