By Diana Guerrero, journalist at G&M News.
What is your company’s virtual content about and how does it differ from typical virtual content products available on the market?
It is a bot-vs-bot eFootball product. We built it, and now we run it. Matches go round the clock, and nothing about the schedule depends on real fixtures. The difference lies underneath the surface. Most virtual content products on the market today are a library of pre-rendered clips: a fixed cycle, a short market list, and no real event data behind them. Ours is a live simulation that produces an actual event stream, the same kind used for real matches. We can price in-play, keep markets open while the match runs, put In-Stream Betting overlays on top with almost no delay, and extend the market list the way we would on a real fixture. Building it ourselves also means that operators aren’t working from a fixed template. Period length, market depth, and margin are all things a client can change.
Why did the company decide to build a virtual content offering specifically for the LatAm market?
We wanted to stop shipping a single global product and start building for a specific audience. Latin America was the logical place to start, because the game titles this content is built on are already massively popular there. We were not asking players to accept an unfamiliar format; we were putting markets on something they already play. That is what skips the hardest part of any virtual launch: convincing someone that a simulated match deserves their attention. Latin America is the first market, not the only one. What we are really building is a method: pick an audience, shape the content around what they already watch, then repeat it elsewhere. LatAm is where we proved the concept works.
How do you keep the content up to date, and why does that matter for LatAm players specifically?
Squads and league formats are updated as the underlying football environment evolves, including relevant changes to teams, competitions, and formats. This is particularly important for Latin American football audiences, where familiarity with teams and players is an important part of the viewing experience. Keeping the content current helps the virtual experience remain credible, relevant, and recognizable to football fans. The same principle applies to market coverage. Our odds engine operates on the simulation’s event stream, giving us the flexibility to develop and expand markets in line with the underlying virtual events, subject to the applicable product configuration and market requirements. This allows the virtual offering to maintain broad and relevant market coverage without relying on a fixed market template.
What technological advances make the “bot vs. bot” format possible, and how do they ensure a realistic betting experience?
The engine simulates a match and outputs the same kind of signals a real one produces: goals, shots, corners, and cards. That is what lets the market offering read as a football coupon rather than a coin flip on the winner. The gap between that output and the price moving is close to zero, so markets do not need long suspensions, and there is no window for anyone to pick off a stale price. For the player, that means betting through the game rather than staring at a frozen coupon. It also runs 24/7 without a trader touching it and is the only reason continuous fixtures make economic sense at all.
In what ways does this product help operators provide uninterrupted betting content, even during off-seasons or sporting breaks?
It does not depend on anybody else’s calendar: no close season, no international break, no quiet hour, since there is simply nothing live in that window regardless of time zone. Events per quarter grew 246% year on year, mostly a function of how many we choose to run. Operators underestimate how often the gaps occur: between seasons, during international windows, and in the hours when a player’s own region has nothing live, a sportsbook built only on real fixtures shows an empty screen. That is exactly the gap this content fills, and its short cycle is what keeps a player who arrived for something else from leaving with nothing. This expansion follows the earlier rollout of our bot-vs-bot virtual football content, which has shown a 12% profit uplift since launch.
What are the next steps to expand virtual sports in Latin America, and what trends do you foresee in the coming years?
We are going to analyze what users like to see and play on, then create a product for it. I won’t go into specifics yet, but it’s already on our roadmap. The trend is toward tailoring products and services at both regional and personal levels. Technology advances so quickly that the level of personalization that seemed impossible a few years ago is slowly becoming a reality.