The last month of the leading developer Aristocrat Gaming has been very busy, with great news. In terms of products, two recent launches can be highlighted: the one of Choy’s Kingdom (on the award-winning MarsX cabinet), a new Class II game created by VGT Class II Innovations, where a magical ancient kingdom combines modern gaming mechanics for a fun gaming experience like no other, and the other, Aristocrat Legends (on the fantastic Edge X cabinet), a new Class III game in which players choose any one of the three games, Buffalo brand, Timber Wolf and 50 Lions, and play four-reel sets at once.
About markets, Latin American players are loyal fans of Aristocrat products. In this sense, the company has recently installed its amazing MarsX cabinet in Casino Buenos Aires (Buenos Aires City, Argentina). Now, casino visitors are experiencing the difference of MarsX’s inventive game play on two incredibly popular game titles: Buffalo Gold Collection and Buffalo Gold Revolution.
Of course, Aristocrat continues to set the trend with its products in different slots rankings. MarsX is still a top performing Dual Screen Upright cabinet, and games are also performing extraordinary. The Eilers-Fantini Game Performance Report of August 2021 showed Buffalo Chief as one of the Top (#2) New Core Video Reel games of that month, with other 8 games among the Top 25 list, and the Eilers-Fantini ranking for September 2021 revealed Dragon Link Golden Gong as #2 in New Premium Leased segment. For its part, the ReelHot ranking for August 2021 (from data science firm ReelMetrics) included 10/25 Aristocrat slots! in the Core Titles category: Buffalo Gold Collection, 5 Dragons Rapid, Boost Peacock – Fu Dai Lian Lian, Boost Tiger – Fu Dai Lian Lian, Buffalo Chief, Panda – Fu Dai Lian Lian, Dragon – Fu Dai Lian Lian, Buffalo Gold Revolution, 5 Dragons Gold, and Ruby Magic – Reel Power. When it comes to the Premium Titles category for that month, Aristocrat maintains its incredible and overwhelming dominance in this segment, with 18 of the first 19 titles! (Golden Century – Dragon Link, Happy and Prosperous – Dragon Link, and Autumn Moon – Dragon Link in the top 3), and adding another 2 to complete 20/25 slots in this ranking.
Regarding its internal structure, at the end of August, Aristocrat Leisure Limited announced that it entered into a number of deals to further expand its world-class Digital game development capability, in line with its growth strategy. In total, three new studios (Futureplay, Northern Stars and Playsoft) joined Aristocrat Digital, deepening the business’ access to game development and studio capabilities in top-tier mobile game talent hubs across Northern and Eastern Europe.
Meanwhile, September 2021 also got off to a great start for this manufacturer, with the firm’s positive contribution to the AGEM Index for that month. This indicator rose 109.9% year-on-year due to a 9.7% upsurge in the stock price of the Australian slot machine supplier, which ascended from $41.64 to $45.67, helping the Index to experiment an increase of 26.73 points.
Of course, not only products and income are nurtured by a company. There is also the work team. Thus, according to data from the Great Place to Work organization, a global authority on workplace culture, in September 2021, Aristocrat appeared with 89% approval from its employees, highlighting the company as a true great place to work. This valuation figure is 30% higher! than the number obtained by a typical U.S. based company (59% of collaborators’ approval). A really impressive consideration for Aristocrat!
In short, whether in its new products, its leadership in various slots rankings, its expansion through different regions, the rising price of its shares, the progress of its Digital division or the excellent internal work environment, Aristocrat continues to show why is one of the world’s favorite manufacturers, chosen by operators and players alike.