What new products and ideas did your company recently present to stay active in the market and take advantage of this context?
Until February of this year, we were offering just sports and live betting. After the implementation of our new platform, we successfully launched web casino, live casino and virtual games, expanding our offer. With good marketing and a big pallet of products, we plan to maintain the current base and attract new players.
How did you handle your digital marketing strategy?
We are very active in the digital marketing area. Our focus is to make marketing promotions on digital portals with high frequency, as well as Google campaigns and other actions in social media.
In which way could your company capitalize the increase in online gaming over the last year and a half?
Retail channel has a key role for Mozzartbet worldwide, but, in Colombia, our focus is on online. We are well known for our outstanding online offer as well. We see a clear development in web casino due to the fact, in the first four months of pandemic, there were no sport activities. The web casino is constantly raising its online market share. Obviously, sports betting are still the most popular online operations. New products like virtual games and instant games are trying to find their place.
Colombia has an iGaming market that is fully regulated. What prospects do you see for this country?
Currently, there are 3.5 million registered players in Colombia and there is a potential for a further 7 million new players. We are focusing on this potential, and our target audience is the group of people between the ages of 25 and 45. Mozzart is also recognized for its extremely responsible approach to players, with the aim of protecting them and safely produce games of chance. Of course, all winnings are paid on time.
What is your vision on the possible evolution of online gaming regulation in other territories of the region?
Our vision is to grow business in the Colombian market, as it is the first regulated iGaming market in the region. We will follow the events in other countries and their regulatory processes. We have to say that we only work in regulated markets and comply with all regulations of the countries that we operate in.
Many operators added Esports to their platforms. What’s your consideration on this particular increasing niche?
Currently, Mozzartbet is offering Esports in our platform as well. At the same time, we are constantly analyzing the popularity of new games and quickly responding by integrating them to our portfolio. The concept is to deliver products that are popular amongst players and that can also gain market in a particular territory.
What is The Humanitarian Ticket? How was this initiative born?
We have been continuously implementing these socially responsible actions on all markets. Celebrities bet and Mozzart donates. That’s how it works. We pay €80 multiplied by betted odds every weekend for a Humanitarian Ticket, and actors, musicians, athletes, TV personalities and other celebrities predict match results. The excitement grows whenever a match has been successfully predicted, because the winnings are directed to the nominated foundation by the celebrity. In Colombia, we just started with The Humanitarian Ticket and, so far, we have 13 tickets. This team game on humanity began in Serbia in 2016. It’s constantly increasing the solidarity fund in many parts of the world were Mozzart operates.
Another social program your company joined was ‘No to violence against women’ global campaign. What else can you comment on this issue?
Yes, Mozzartbet is part of that campaign. Gender equality, the economic empowerment of women, and the problem of violence against women are key issues where we are actively involved in Europe, and now in Colombia. As a company that promotes equality in employment conditions and promotions, regardless of gender, we often support actions that address the promotion of women’s rights. Only with concrete initiatives it is possible to make a difference, as Mozzartbet does. For instance, on the last year, we have donated several sewing machines to a women’s economic empowerment program launched by Nu3. The donation allowed the members of the La Chinita Integral Center of Villa Clarin, in Colombia, to get a practically permanent job and greater economic stability. The project is designed for single mothers and members of the La Chinita Integral Center for them to earn money, be independent and improve their socioeconomic status. Mozzartbet is happy to respond to projects related to the communities we serve, especially the ones that involve vulnerable groups.
In that line of commitment, how important is social responsibility to your company?
Since the foundation of the company, social responsibility has been deeply incorporated in all of our business processes, in every segment. It has become part of our business strategy. It connects responsibility towards society and environment with financial success. We design and implement all of these projects ourselves, which is an indicator of the company’s sincere commitment to humanitarian work and help the community in which it operates. The actions mentioned before are just a small part of the mosaic of solidarity that Mozzart has been deploying over the years. We regularly donate goods and financial aid to institutions, foundations, sports associations, individuals in every market. Socially responsible actions in all markets became a priority to us during the pandemic era, because the whole world was dealing with very difficult times. In fact, we have donated over €1.5 million to help fight against COVID-19, mostly to health systems. Only in Colombia, in 2020, we donated more than €20,000 to various hospitals and foundations. We entered the Colombian market at a time that was not the best for business, but we didn’t think too much about redirecting the marketing budget to help those in need. Now, we continue with our marketing targets, but also with humanitarian work.
What are Mozzart’s main objectives for the following years?
We want to stabilize our new platform and increase our market share in Colombia. In direct relation to that, we also plan to attract new players, offering them the best possible products to enjoy. The essence of our business is to provide players a place to relax and have some fun, combining a diverse range of leisure proposals with a strong commitment to the entertainment industry.