A leading iGaming turnkey solutions provider, Soft2Bet announced the designation of Ryan Collinge as Executive Vice President – Group Business Development & Strategic Partnerships. He accumulates more than two decades of commercial, product and operational experience across retail and online gaming, adding this expertise to the firm’s senior leadership team.
In his new role, Collinge will support Soft2Bet’s continued growth and strengthen its relationships with leading operators and entertainment brands.
His career spans private equity-backed start-ups and multinational gaming groups. He has led global sales, commercial strategy, and business development, with additional responsibility for iGaming content, product development, and studio management. Besides, he has managed international accounts and revenue portfolios for major gaming companies, while building senior-level relationships with operators, suppliers, investors, and strategic partners.
Collinge brings extensive experience in the casino content vertical to the position. His strong understanding of casino content will be instrumental in identifying the needs of Soft2Bet’s clients and optimizing the solutions the company can offer them.
Andrew Cochrane, CCO at Soft2Bet, stated: “Ryan offers the commercial judgement, industry relationships and operational experience needed to support Soft2Bet’s growth. His appointment strengthens our executive team as we expand our work with leading operators and global entertainment brands.”