SofaScore started as an enthusiastic project of a few sports fanatics and has quickly grown to a product with over 20 million monthly active users across all platforms (iOS, Android, desktop). The formula of SofaScore’s success lies in the understanding of the importance of maximizing data when it comes to fan engagement, as well as how mobile interaction can enrich the matchday experience for sports fans.
The company’s focus from the start was to offer fans a free product, and try to build a business model revolving around ads. The majority of their advertisers are gambling companies. SofaScore has decided to use the data at their disposal and try to empower their users to make the best bet possible. This has been their direction for years, and they are constantly looking for new ways to provide the best service to their users as well as the advertisers.
FOCUS IN LATAM
Considering how passionate about sports Latin Americans are, it is no wonder SofaScore has received such positive reception in that region, especially in Brazil, which has become its number one market. iGaming regulation in LatAm is expanding, so this market it’s immensely important to the company. They have recently hired experienced executive Rocio Moitiño as Representative for Brazil and Latin America. She has had a previously successful career in companies such as Caleta Gaming and Eightroom. With her connections and knowledge of that changing landscape, SofaScore will grow even more in the region, providing better and localized service for the gambling advertisers, but also for the fans.
A WIDE OFFERING OF SPORTS
The site is usually downloaded as an app by most sports fans. In its desktop version, the web is very complete, friendly and easy to navigate. In terms of sports, it covers live info and data about football, basketball, tennis, table tennis, handball, hockey, volleyball, baseball, American football, motorsport, rugby, darts, cricket, futsal, badminton, waterpolo and more. Football live scores on ‘SofaScore Livescore’ has live coverage from more than 500 worldwide soccer leagues, cups and tournaments, with live updated results, statistics, league tables, video highlights, fixtures and live streaming. Live matches from all football leagues have fast and accurate updates for minutes, scores, halftime and full time soccer results, goal scorers and assistants, cards, substitutions, match statistics and live stream. Video highlights are available for most popular football leagues: Spanish La Liga BBVA league and Copa del Rey, Italian Serie A and Coppa Italia, German Bundesliga and DFB pokal, French Ligue 1 and UEFA Champions League, Europa League and International tournaments like World Championship and European Championship. SofaScore live score has details for each team where you can see last 10 soccer matches, tables, fixtures, results, statistics and much more. In match details, you can find dropping/rising odds. Also, all scores on SofaScore.com livescore are automatically updated and you don’t need to refresh it manually. For gamers, they can even follow Esports tournaments of titles such as League of Legends (LoL), DotA and CS:GO.
The SofaScore website is divided into sections in which you can highlight a calendar of events, the list of the main leagues of the sport you choose and the previous results of the last matches, among many other options. On the right side of the screen, you will see ‘Droppin Odds’, ‘Favorites’, the table of the 10 best players in the league according to statistics and the best team of the week. If you scroll down, you will see the following events and the date of when they will be played or the state they are. You can also find ‘SofaScore News’ and ‘SofaScores Features’, with an interesting amount of complementary sports content for you to be totally informed about each and every discipline.