A key supplier of iGaming turnkey solutions, Soft2Bet communicated a strategic partnership with Rightlander, a leading provider of compliance and monitoring solutions for the iGaming and affiliate marketing industries.
This agreement will strengthen Soft2Bet’s commitment to maintaining the highest standards of marketing compliance across relevant markets such as Italy, Sweden, Denmark, Romania, Ontario, Greece and Ireland.
Under the terms of the deal, Rightlander will deploy its advanced compliance monitoring technology to ensure Soft2Bet adheres to affiliate and iGaming marketing regulations in those jurisdictions. Rightlander’s comprehensive suite of services will include website and social media monitoring and will provide Soft2Bet with robust tools to detect and manage compliance risks effectively.
This proactive approach will help identify and rectify any non-compliant content swiftly, ensuring Soft2Bet’s operations remain within regulatory frameworks. The partnership will concentrate on ensuring compliance in key markets where regulatory scrutiny is particularly stringent. Rightlander’s expertise in these jurisdictions will provide Soft2Bet with the assurance that it is meeting all local regulatory requirements.
David Yatom Hay, General Counsel of Soft2Bet, considered: “Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers.”
Jonathan Elkin, Sales Director at Rightlander, indicated: “We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness.”
