Recently, important iGaming provider Soft2Bet communicated that its Academy will return to SBC Summit Lisbon 2026. Following a record demand at the inaugural edition last year, the Academy makes a comeback with a new program designed to give senior decision-makers practical strategies for improving player experience and keeping it aligned with compliance frameworks across highly competitive markets.
The Player Experience Academy will take place on September 29th, 2026, at Sala Tejo, MEO Arena, Lisbon, as part of SBC Summit’s Education+ program. The half-day program will bring together industry leaders and commercial decision-makers for expert-led sessions exploring research, behavioral science and commercial application strategies behind player engagement and retention.
From Theory to Practice
The program covers behavioral design, player psychology, personalization, and retention frameworks. Through expert talks, panels, demos and practical workshops, participants will learn how to convert product strategy into real business impact.
David Yatom Hay, General Counsel at Soft2Bet, said: “The second edition of the Player Experience Academy is designed to move beyond theory and focus on execution. It will provide the frameworks, insights and strategies needed to create stronger player engagement, improve retention and generate measurable commercial results.”
Building an educational legacy
Following strong interest in its first edition last year, the Player Experience Academy returns with a focus on the latest developments in behavioral analytics, personalization and retention technology. By combining commercial insight with product expertise, it will provide decision-makers with practical strategies to enhance engagement across casino and sportsbook operations.
The iGaming industry is booming. True sustainable growth requires more than just scaling operations; it demands a commitment to mentoring the next generation and sharing collective wisdom to elevate the gaming community.
In that sense, the Player Experience Academy was born from this exact philosophy. By transforming behavioral design from a simple commercial tool into a shared framework, the initiative aims to inspire industry leaders and newcomers alike. Through open dialogue and research-led insights, this collaborative approach helps to enhance player experience, champion responsible gaming, and ultimately shape forward-thinking innovative entertainment.
Don’t miss the Player Experience Academy on Tuesday, September 29th, 2026, from 13:30 to 17:00 at Sala Tejo, MEO Arena, in Lisbon.
Further program details, speakers and registration information will be announced soon. Learn more at Player Experience Academy’s website.