The value of the brand, a diverse casinos offer and the tourist attraction of the area, in a talk with Marco Rother

During a solid career in hospitality and events sectors, working across Europe, traveling a lot, Marco Rother always knew he had inside a truly fascination for the gambling industry. Each time he arrived to a city and was aware a casino was installed there, he visited it. When over four years ago, he heard the Casino Admiral Seville was searching for a Commercial and Marketing Director, he was sure that was an opportunity he couldn’t miss, so he finally was chosen to join the company (Novomatic Group). Now, as a Regional Commercial Director at Casino Admiral, when he takes a look back, he described this period of time as “interesting, exciting and intense.”

Of course, beyond his personal feelings, there have been four years of huge growth for the company. Prior to his arrival, the firm had acquired the Casino San Roque, in Cadiz, Spain. Then there was a renovation and reopening of the venue in Seville, as well as the Sunborn Casino Admiral in Gibraltar. They also opened an exclusive, 4-star hotel in San Roque, more than 30 gaming arcades, and the Casino Admiral Granada.

About next G&M News European Summit, that will take place in Casino Admiral San Roque in April 5-6^th, he highlighted that the huge size of the venue, with a conference room for over 500 executives, will be a very safe place regarding pandemic protocols, with close to 150 operators and providers finally attending the meeting on the second day. In this sense, operators will be able to attend with no charge after completing a brief online form. Confirmation will be received once the request has been reviewed. On the other hand, providers have a list of options to access the event, either through daily passes or sponsorship.

In relation to how gaming rooms of the Casino Admiral brand are located in a commercial and touristic hub, Rother states: “Costa del Sol is an extremely beautiful area: we have the sea, incredible golf courses and amazing hotels. The tourism industry offers a lot to us in terms of visitors, and I think there is still a lot of space for growth. Besides, connections are great, since it’s a zone situated two hours from Seville, one hour from the Malaga airport, just 20 minutes from Gibraltar, and also even close from Lisbon.”

Lots of issues were also discussed during the 15 minute video- interview. We present here some excerpts for readers to enjoy:

ABOUT THE ORGANIZATION OF G&M NEWS EUROPEAN SUMMIT

“We are very happy to host this event with G&M News. Events are an important part of our business and this will be a great opportunity to us, and a pleasure to receive industry experts and leaders next April. Remember that our last in-person event in San Roque was at the end of 2019, so we are waiting for this gathering with huge expectations.”

ABOUT PROTOCOLS AND PROCEDURES THROUGH THE COVID-19 ERA

“Over the last three years of pandemic, our focus in all of our facilities was the same: safety first, for our customers, partners and employees. Apart from strictly following all of the legal requirements, we did a lot more than that. Since all of our casinos are really big, we have an advantage in terms of capacity and social distancing recommendations.”

ABOUT 2022 PLANS FOR THE COMPANY

“We will work hard for keep on developing and operating fun, innovative venues for visitors. We have had a strong progress in the last 5 years and I think we will continue advancing on the arcades segment, as well as with our electronic bingos, an attractive product in Spain. We will also create a new event area for our hotel in the Admiral Arena in San Roque, specialized in corporate, private events.”

Executives interested in accessing the full interview can click here. Responding to its ‘G&M Learning’ academic program, G&M News prepares more Webinars and 1on1 Interviews to continue promoting critical thinking and fostering professional learning in the gaming sector.