How do you rate your company’s participation in SAGSE 2023? How did you see the event compared to 2022?
We are very pleased with the customer response and the portfolio of products we presented at SAGSE. This was an opportunity to showcase Aristocrat’s continued investment in innovation by introducing new cabinets and sets that are pioneers in the market. The energy our team felt at our booth during the two days was incredible, and I think it surpassed the 2022 event. We are very happy with our participation.
You presented several products that debuted in LatAm. What was the reception of them by customers and visitors to the stand?
Attendees’ response at SAGSE was fantastic. We had the opportunity to see customers from several countries, such as Argentina, Chile, Uruguay, Paraguay, Peru and Colombia, in addition to meeting new friends from other markets. We presented our latest products for the Latin American market. It was the official launch of the MarsX Portrait cabinet with the games Bao Zhu Zhao Fu Blue Festival and Bao Zhu Zhao Fu Red Festival. These feature impressive game mechanics including triple metamorphic and Aristocrat’s famous Hold and Spin. In addition to the MarsX Upright cabinet with the games Grand Star Platinum and Grand Star Wealth, both titles were redesigned specifically for the LatAm markets, with configuration options to meet specific needs. Cashman Double Bingo! Sun & Moon is the other game we presented at SAGSE. It is configurable for all LatAm markets and continues the success of the original Cashman Bingo game. In addition to showing these games physically, we had the opportunity to exhibit our portfolio of games for the region leveraging innovative technologies. This was a big hit for customers, who were able to visualize their floors with the latest and greatest Aristocrat’s games.
Your company is renewing its commercial and marketing strategy for LatAm. Can you tell us what this plan is about?
As a global organization, we understand the importance of capitalizing the expertise and knowledge of our people around the world to further strengthen our efforts in local regions. We’ve implemented changes within our commercial and marketing organization that allow us to maximize the potential of global expertise and enable future growth. We find that we have very important synergies that can be shared globally, but we also need local knowledge, which is why these areas have the participation of regional experts. Our commitment to our customers in LatAm and around the world is to provide the best products. Maintaining those local connections and relationships is just one example of our deep commitment in those communities.
What are your hopes for the processes of legalization and regulation of gambling in different countries of LatAm?
We’re closely following the situation of these regulatory processes of new markets in Latin America, and continuously keeping a pulse on future areas of opportunity and growth. Our strategy is to see how these markets evolve with new regulations put in place, as well as analyze the opportunity for Aristocrat and, most importantly, for our customers.
How will Aristocrat continue to maintain its excellence and leadership on this continent in the face of a more competitive and challenging landscape?
We will carry on with our investment in design and development, including product innovation, by introducing new collections, market-first solutions, and premium products. This is how we will remain an industry leader. We continue to do the work because we believe in the experience our games provide to our customers.