An innovative software provider for the online gaming industry, SOFTSWISS is becoming part of one of the grandest and brightest events in the iGaming community: Fire & Ice 2023! In an exclusive partnership with the organizers, the company will gather friends, partners, and guests at the famous venue Troxy in London to celebrate the 20th anniversary of this legendary journey. The party will take place on February 8th, the same week as ICE London and iGB Affiliate London.
Working in tandem with Fire & Ice (organized by Lyceum Media) means SOFTSWISS is not only a savvy iGaming expert, but one of those blazing the way for the whole industry.
Valentina Bagniya, Chief Marketing Officer, SOFTSWISS, declares about the event: “We are inspired to be part of this bright celebration as Fire & Ice is one of the most intriguing and exciting events for the iGaming community. Along with the Fire & Ice team, SOFTSWISS creates the story of iGaming, and we are proud to be an exclusive partner to the 20th anniversary show. This year, SOFTSWISS is back in London to showcase new products and present the next chapter of the hot promo campaign we have started in Malta. So it’s time to bring the heat to London!”
As for Michael Caselli, the show organizer and co-host of Fire & Ice 2023, he commented: “We are so thankful to SOFTSWISS for supporting what will be, by far, our biggest production to date. This event tells the story of our industry, and it is a huge responsibility for us. It is the most challenging task we have ever undertaken. You will find yourselves sitting next to those industry grandees you’ve seen on screens and boards. This is the party to celebrate the people who have built a reliable foundation for the industry to thrive in the future.”
While Jodie Thind, event organizer and co-host, added: “We couldn’t have asked for a better innovative brand to partner with us to make this anniversary event extra special. The journey has been quite incredible, and we see this event as a thank you to everyone in iGaming.”