Could you describe the range of products and services that Wise Gaming supplies? What makes them unique or appealing to potential clients?
Wise Gaming is the fastest-growing, complete platform offering both White-Label & Turnkey Solutions. The Wise Gaming solutions are built from our team’s extensive experience: 15 years in B2C and 10 years in B2B. We know the importance of a truly modular approach, allowing our partner the ability to obtain our entire solution or individual components to enhance what they already have.
In what regions or markets does Wise Gaming primarily operate? Are there any plans for expansion into new territories?
Our focus has been on both the European and LatAm continents. With enormous success in our B2C operations, we are relying on our extensive experience. We believe the balance between established and emerging markets brings both knowledge and the ability to learn and adapt, truly focusing on our partners needs without limitations. Next year, 2025 will be Wise Gaming’s year of expansion! 2024’s goal is about building on our success in Europe and LatAm whilst planning next years’ growth in both Africa and Asia.
What technologies does Wise Gaming employ to deliver its iGaming solutions? Can you highlight any proprietary technologies or platforms that differentiate your offerings?
From our 15 years of B2C success, we felt that we understood both the pleasure points and pain points that most operators face on a daily and weekly basis. Therefore, we build our Wise Gaming solutions with a customer-centric approach, thinking about how we can help our partners to support their customers. We diligently sourced the industry’s best-in-class providers for both our Sportsbook & Casino content, utilizing Enterprise software to provide the most robust offering in the iGaming industry. Our dedicated in-house teams visualize, build, and enhance our proprietary systems for each of our partner’s needs, making their brands unique.
In what ways does Wise Gaming prioritize security and data protection within its technology infrastructure?
Our customer-centric approach is vitally important to Wise Gaming and our partners! Providing the correct technology and experience to our clients is key to having a successful KYC, AML, Due Diligence and Data Protection process. We opted for Amazon AWS solutioning to supply market-leading security, encrypted databases & data storage, penetration resilience, DDoS attack elimination, dedicated back-office segmentation and user-based access, protecting player data while safeguarding our partners operations.
What are the current trends or challenges you’re seeing in the iGaming market? How is Wise Gaming adapting to these changes?
The speed in which technology advances is always a challenge for any provider. The key is to know your markets, the players, the accessibility of online entertainment such sports betting and casinos, and implement the technology that meets these variables. Everyone is talking about AI & Machine learning, and rightly so! With such advancements in AI & Machine Learning models, it would be irresponsible not to utilize them. Whether it’s for player customization, events-based recommendation or supporting operational needs such as RG, KYC & AML, AI & machine Learning should be used to enhance human interaction, not to replace it. At Wise Gaming, we have already implemented AI & Machine Learning models to provide a unique edge to our partners. Also localized content is important. Every market is its own unique playground with their own specific cultural identities. Knowing these identities and becoming an expert in these will not only assist in the acquisition of players, but also signifies a brand’s genuineness and authenticity to that market and allows greater player retention.
How does Wise Gaming ensure compliance with regulations in various jurisdictions? How important is regulatory adherence in your sales approach?
I will answer these two questions together. The market is experiencing a shift in regulation, and compliance. MGA & CGA license domination has been challenged, with more and more markets opting for tighter safety measures and implementing their own self-regulated approach. This brings safety to players and trust. Working alongside regulators will always help, and more importantly, we can learn from each other. Adhering to regulation is ultimately for a player’s safety and that is paramount for the industry’s longevity. Wise Gaming continuously enhances its platform to conform with regulations, making it safe and reliable for our partners.
What are the key factors potential clients considering when choosing an iGaming provider, and how does Wise Gaming address these factors in its offerings?
Experience and knowledge are key attributes from both an operational and technical aspect. “You can’t plant apple trees and expect to get oranges!”, the saying goes. Wise Gaming’s experience and knowledge puts us, and our partners, at the forefront of each market, allowing substantial growth and higher ROI. Time to market should also be a priority. Whilst most providers offer 2-4 months implementation time, Wise Gaming can deploy your platform within 2-4 weeks, giving us a competitive edge in a highly challenging space.
How does Wise Gaming incorporate feedback from clients into product development and improvement?
As I’ve said, experience and knowledge are simply one’s learning over time. Our approach is that of a learning mentality. “You are never too old to learn!” iGaming is rich in experts. We trust our partners, and they trust us. It’s unification that builds long-term partnerships. We have two ears and one mouth. Use them in that order!
What are the future goals and plans for Wise Gaming? Any upcoming innovations or developments you can share?
Our goal is to continue providing a reliable and robust platform, listening, and delivering an innovative and unique solution for each of our partners. Regarding innovative developments, if we tell everyone, they won’t be innovative. However, what I can say is that we are focused on “advanced”, real-time localized AI recommended content both for casino and sportsbooks.