From every point of view, being a woman and pretending to be a top executive in a male-dominated industry is a real challenge. If we add to this statement the powerful impact that the gaming industry has suffered in the world due to the pandemic, we will conclude that, today, this exciting sector opens the doors to us with new opportunities. You are probably wondering: in what way? I will tell you –especially, if you are a woman- to take a journey through your own history with me, to discover interesting possibilities.
ON WISHES AND OPPORTUNITIES
I imagine that, at some point in your life, you have wanted to do and have it all. For many of us, that means being an impressive executive, recognized not only for her academic background, but also for an unblemished reputation for work. Perhaps, to that, you want to add the desire to start a family. The truth is that, in one way or another, we all come to the question: what do I want for myself? Among the different possible answers, we are faced with terrifying shadows, such as the biological clock and a markedly masculine executive environment, without also forgetting the so thankless pressures of family and friends, who all the time emphasize and impose motherhood in front of our true dreams. If you do not answer the question of what you want and seek for your life with conviction, sincerity and at an early age, you will be further and further away from living with real passion. The secret is not only wanting it, but also building the path to achieve it.
Faced with those goals and desires that may be in conflict and that, at times, seem impossible to get, interesting opportunities arise, such as the one we have in our hands today and that we can and must take advantage of. We have all witnessed the world of digital transformation that our industry is experiencing by leaps and bounds. At the same time, we have seen the starting of many digital brands that anticipate excellent production projections and great commercial potential. We are in the middle of a revolution. So you may be wondering: where do I want to go?
ELIMINATING THE APPEARANCE GAP
In this new fully digital business world, you will have noticed that your results are the truly important issue to consider, as well as how efficient you are in managing your personal and professional organization. The gap that previously existed between the ‘masculine appearance’ of experience and efficiency, with the true fulfillment of objectives, has been almost closed. So now, female middle and senior managers of our industry have a huge opportunity to stand out for their own merits and achievements, thus paving the way for many women who entered our industry from the service sector, and are ready to shine at their work.
SETTING OUR OWN CLOCK
One of the great advantages of remote work is time organization and flexibility. Today, that era (it already seems distant) in which we had to fulfill an extensive schedule to appear to be efficient has been totally discarded. The more effective you become in your professional work, it replicates into your personal life and, if you wish, your family life. Our industry (and its takeoff in the digital segment) presents you with the option of working in an online environment, where you will be responsible for setting the step you want to follow. The higher you dream of reaching a strong position in the sector, the more effective you will become. Efficiency will be one of your greatest potentials and, why not, the competitive advantage of your personal brand. Thus, for a mother and executive, for example, it will be more challenging, but intensely exciting, to adjust the rhythm of her day’s clock to take care of her children and fulfill her professional tasks, since different studies have shown that women can be multitasking without any problems.
LEADERSHIP, DISCIPLINE, MOTIVATION AND SELF-IMPROVEMENT
By the way, I recognize that it is a challenge to manage teams from a distance, set the pace and accelerate productions. However, one of the positive aspects of all women is our desire to improve, which not only lies in being the support of our families, but in that special urge to transcend as professionals without the ‘stigma’ some have wanted to impose by our gender .
Today, the gaming world challenges us to be at the forefront of the digital revolution, to understand that, if years ago, it was said: “You cannot manage what is not measured,” now, this phrase has become into the following one: “The better and more quickly manage your data, the better results you will get.” For this, we cannot stop studying the latest trends in data management, as well as getting into the current era of digital communication and direct marketing. These are very important contributions in an industry increasingly submerged in digital positioning.
I have unfolded the cards at stake and shown today’s opportunities in the market. The online casino sector has already taken off and will become a growing entertainment option for our customers. All this is happening within a time of profound digital transformation, the fastest we have experienced globally. It is only a matter of following our dreams in a decisive way. As empowered women, we cannot afford to limit ourselves and pretend to only have one thing in life. Let’s be what we want to be: great daughters, mothers, partners, wives, friends, sisters and, why not, also the best executives that this new world is expecting to have!