The iGaming industry is experiencing unprecedented growth, with increased consumer demand being driven by technology, as well as the ongoing lockdowns during the pandemic. The global iGaming market is expected to boost from its current value of US$60 billion to more than US$92 billion by 2023, and the U.S. market is predicted to reach US$13 billion by 2025, according to information from Statista and VIXIO.
In this scenario, Mobius Interactive Ltd. stands out as an online Esports entertainment and gaming company created to energize the spirit of digital fans and gamers with unique brands and product offerings across the interactive gaming community. Headquartered in Vancouver, Canada, and launched in 2020, Mobius Interactive is a multichannel operator of sports betting and gaming technologies, powering sports and gaming entertainment with a variety of diverse demographic groups. In partnership with Esports and iGaming platform Ultra Play, Mobius Interactive fuels a network of high-net-worth gamers around the world. Mobius does this by using loyalty and gamification programs aimed at enhancing engagement by leveraging state-of-the-art customer relationship management systems (such as powerful Solitics CRM), and joint ventures with an established portfolio of VIP and master gaming affiliates.
Currently, Mobius is operating in various markets throughout Europe and Scandinavia. Now, fans can place bets on their favorite leagues and teams through the Mobius sportsbook, along with a variety of iGaming casino, live casino and Esports options. Mobius’ experienced team has proven success in these markets and is preparing for expansion working together with over 750 VIP and master affiliates with established sports betting and casino traffic throughout lucrative targeted regions. In addition, the team is currently in high-level discussions with a licensed land-based casino operating facility in Mexico, pursuing a partnership that will be instrumental in delivering Mobius’s online sportsbook and casino into the Mexican market.
In terms of content, Mobius Interactive offers amazingly fun entertainment; including online games, live casino and, specially, Esports tournaments and competitions. The three brands of the company are Aragon Casino, Club Double (both, mostly, for casino players) and Mobius.Bet. This site is focused on Esports players and enthusiasts, including sports betting players, who turned to Esports online when most sporting activities were banned during the pandemic. This brand features Twitch streaming, Esports tournaments and sports betting, predominantly.
The idea is for Mobius to bring players a unique gaming experience, adding gamification, loyalty and the best customer service throughout their journey. Using SoftSwiss aggregation model, the casino content has products (950 adrenaline-packed games) from top companies such as Microgaming, Betsoft, iSoftBet, BGaming (SoftSwiss), Wazdan, Amatic Industries, GameArt, Booming Games, Habanero, Belatra, Thunderkick, Spinomenal, EGT, Yggdrasil, Platipus, Authentic Gaming, Quickfire, Quickspin, Evoplay Entertainment, Amaya, Thunderkick, Elk, NextGen, and Mr. Slotty, among others. About Esports and sports betting, Mobius.Bet offers the most diverse and attractive range of odds.
Their variety of payment options makes online banking easy, with Crypto, Visa, Mastercard, ecoPayz, Skrill, Neteller, Paysafecard and Quickbit all accepted. Besides, the company has added new payment methods for India (Jnet, Rupay, Netbanking, OTC). In Canada, they have Interac and e-Interac Online, and in Brazil, players can use PayRetailers, which includes Boletos and Vcreditos. Moreover, Mobius delivers a genuinely great customer service via live chat and email, with support in English, German, Spanish, Brazilian Portuguese and Hindi.
UNDERSTANDING AFFILIATES NEEDS
In regards with current affiliates’ needs and demands, Nicholas de Freitas, Co-founder and Vice President of Marketing of Mobius Interactive, stated: “Depending on the regions, the affiliates generally require upfront funds and Cost per Acquisition (CPA) deals to kick off with. The affiliates my team and I spoke to want very much to be partners in our business and to share in our success. Globally, our offer across the board is to deliver the best loyalty program, coupled with real-time gamification that drives interactivity between us and our player base, underpinned with superb customer service. This universal offering allows us to localize our content in all the regions we are currently in and expanding into this year. Our product mix of sports betting, Esports, casino and live casino also allow us to localize our content, based on players needs in various regions.”
As for the Affiliates, the company has a library of the most popular, converting banner sizes for all affiliates advertising needs. The agreement implies that MobiusAffiliates requires third party advertising space to promote its brands and increase its business, notably via augmenting the number of New Depositors, and will, from time to time in cooperation with third parties, negotiate, sign and carry out its affiliate marketing strategy.
Focusing on content issues, and throughout the terms of the agreement, Affiliates must prominently incorporate and continuously display the most up to date MobiusAffiliates content provided by MobiusAffiliates, on all pages of the Affiliate site in a manner and location agreed between the parties. Besides, the Affiliate shall comply with MobiusAffiliates’s instructions to track New Customers accessing the websites of MobiusAffiliates brands via the MobiusAffiliates content on the Affiliate site. MobiusAffiliates will ensure the New Customer is identified as originating from the Affiliate site. In that sense, a unique tracking code (often in the form of a URL) will be assigned to the Affiliate, who will be integrated in the Technical Platform of Mobius. By means of the tracking code, New Customers and New Depositors acquired via the MobiusAffiliates content on the Affiliate’s website and the bets placed during such sessions will be registered and further tracked.
Regarding commissions and payments, the Affiliate network will be entitled to receive, on a monthly basis, a commission based on the activities of its referred customers. This commission will be received exclusively for New Customers. The Affiliate shall be entitled to receive the commission, in the case of a net revenue share model, for each New Customer for a lifetime value from the date of its registration. In the case of other reward plans, including but not limited to Cost Per Acquisition (CPA), the commission shall depend on a separate agreement between the parties. In order to receive an additional commission based on a percentage of the commission earned by its Sub-Affiliate(s), the Affiliate shall refer the Sub-affiliate to the Mobius Affiliate Program through the MobiusAffiliates content. Of course, the Affiliate is not allowed to register itself as a Sub-Affiliate. Unless otherwise agreed between the parties, the Affiliate is entitled to receive 5% of its Sub-Affiliates’ commission.
For this whole process to be clear and precise, MobiusAffiliates will provide the Affiliate with statements accessible through its Affiliates account at https://affiliates.mobius.bet/, detailing the number of New Customers, New Depositors, Net Revenue and the Affiliate’s commission, if any, which have accrued to the Affiliate over the course of the calendar month. Such statements shall in principle be updated daily. At the beginning of a calendar month, MobiusAffiliates will record the Affiliate’s total commission, if any, during the previous calendar month.
BUILDING STRONG RELATIONSHIPS
In order to establish a win-win agreement with the Affiliates, it is essential to generate a bond of trust and understanding. Lynn Pearce, Co-Founder and CEO at Mobius Interactive, has explained this pivotal concept in a recent interview with G&M News. “At Mobius Interactive Ltd, we firmly believe that nothing beats building good relationships with our affiliate base. We see them very much as partners in our business and we are partners in theirs, both working towards mutual success in the iGaming industry. Relationship building and good communication are keys to a successful affiliate business. Communicating the vision of your company and what you plan on doing in different jurisdictions to your affiliate partner makes him/her more aware of your wants and needs as a client. Those that are interested have access to whatever they need for us to help them to succeed, because they are treated as trusted partners in the business. In that way, it is a win-win situation, as we grow together in strength and prosperity,” she expressed.
Concerning the future, the company will be extending shortly its product offerings for the Mobius.bet brand to Brazil and Canada. In that sense, MobiusAffiliates invites Affiliates that work in these markets to speak and partner before launching. They can contact the company by email firstname.lastname@example.org or Skype: MobiusAffiliates. If Affiliates directly want to start working with MobiusAffiliates, they have to subscribe via this affiliate link and prepare to join an ambitious, creative, talented team that will give them great benefits and substantial income.