Important deal between BtoBet and BetXperience for the Nigerian market

Taking advantage of BtoBet’s Neuron 3 platform and the company's coverage of 65 different sports, the African bookmaker will provide a complete sportsbook with odds for over 25,000 events per month, as well as a wide portfolio of other verticals, such as online and live casino, and a selection of virtual sports.

Through the 360 omnichannel approach of Neuron 3, Nigerian players will be able to place and follow their bets on any channel or device.
Through the 360 omnichannel approach of Neuron 3, Nigerian players will be able to place and follow their bets on any channel or device.

Together with its Certified Partner for Africa, STM Gaming, BtoBet communicated an agreement with Nigerian bookmaker BetXperience for the provision of the Neuron 3 platform to power its betting shops and online channels. BetXperience will be integrating the Neuron 3 platform to capitalize on the digital transformation characterizing the local betting market in Nigeria from retail to online gambling. Taking advantage of BtoBet’s coverage of 65 different sports, BetXperience will be able to provide a complete sportsbook with odds for over 25,000 events per month. The sportsbook offering will also be complemented by a wide portfolio of other verticals, such as online and live casino, and a selection of virtual sports.

Sabrina Soldà, CMO, BtoBet, indicated: “We are glad to announce a partnership with BetXperience. The Nigerian market is one of the most advanced when it comes to the growth registered in the online channels. Nonetheless, retail is still very much the predominant channel. BetXperience’s approach strikes the right balance, whereby through the 360 omnichannel approach of Neuron 3, where all the channels are interlinked with one another, players are able to place and follow their bets on whichever channel or device they prefer. We will ensure the support and development of BetXperience’s strategy to become a point of reference in the local market.”

For his part, Gideon Odushola, Director, BetXperience, stated: “In BtoBet, we have found the ideal technological partner to power all of our brands and its channels. A true omnichannel approach was fundamental for us, given the possibilities that this approach helps us not only by providing our players with an optimal betting experience, but also with cross-selling and retention opportunities. I am positive that this will be a fruitful and lengthy partnership.”