Jul (mySMTP): “Email marketing is stronger than ever”

Hans Jul, founder of mySMTP, explains how the GDPR regulations have affected the market, what converts best, their onboarding new customers’ checklist, and also their dedicated SMTP servers sending with own IPs.

According to Jul, very advanced systems are helping email marketeers to hit the target group precisely, timely, and meaningfully.
According to Jul, very advanced systems are helping email marketeers to hit the target group precisely, timely, and meaningfully.

When and why did you start considering email marketing business as a career? How much were you willing to commit to it? Is iGaming your only vertical?

I started mySMTP in 2007, based on the need to be able to send out emails from a reliable SMTP server whenever I changed office work space and traveled around the world. We all know the hassle of being able to use the hotels’ or airports’ SMTP if you want send out using your own sending domain. Not so much in 2020, but in that time, it was a big issue. So we offered the SMTP service as a start to individuals and small businesses.

How did you scale up your email marketing business?

Our Danish service, SMTP.dk, quickly evolved to the international https://mysmtp.com/. Now, we made a set up offering dedicated SMTP servers sending with own IPs, a product that was popular from day one. As an independent email service provider, we could be very flexible onboarding customers having problems at Amazon SES, Sendgrid, and likes.

Email marketing was strong some ten years ago. However, affiliates seem to have sold databases to each other multiple times. This coupled with the fact that with today’s spam traps and Google’s increased spam detection mechanisms, conversions with email marketing plummeted. Why do you still bother with email marketing?

Email is the king of ROI, 38:1 for those sending with live double opt in data and engaging targeted content. Some is not even close to that. So email marketing is stronger than ever, but only on the premise that data is of the best quality and you actually make some engagement in the Gmail inbox. Because those guys see it live when a mail is dragged from the junk folder to the inbox, and you score points for that. The Realtime Blacklist system is an unregulated wild west. Some want money from you to delist, most do it for free as long you mitigate the reputation problems…

This is part of an exclusive interview of SiGMA Affiliate Grand Slam that G&M News is sharing with its global readers. If you want to access for free to the full interview, just click on this link: https://www.sigma.com.mt/news/interview-hans-jul-mysmtp