Following its goal of becoming the number one bookmaker for local players, the company is also considering establishing a physical presence in the LatAm country.
The award winning online sports betting odds provider 1xBet confirmed it will be driving a comprehensive expansion program in Mexico after receiving a full license from the Games & Lotteries Office of the Mexican Ministry of the Interior. At the beginning, the company will focus on eSports, online and sports betting, thanks to its wide line of 70+ sports catering to all players, whilst also using its experience to drive the Mexican industry forward as a whole.
The Russian iGaming platform has conducted focused R&D into which sectors take center stage in Mexico’s industry. 1xBet will promote a high number of offers on soccer and boxing, and tap into the increase in the popularity of eSports in that country, as well as present other special betting options across the region.
After the license was agreed, representatives from 1xBet team assured: “We are proud to say that this is a very big step that demonstrates our ambitious goals in the Latin American market. We have several successful projects implemented in that region, but entering the Mexican market opens up even more prospects to us. We are giving particular priority to broadening our name in this emerging market whilst maintaining our brand. Mexico is a vibrant nation of sports enthusiasts, and we will support their passion with our quality products.
Alongside Brazil, Mexico is one of the key gaming markets in Latin America in terms of revenue, and serves as a barometer for the future of the industry in the region. With 1xBet’s new license, the company is keen to establish new partnerships, ambassadors and sponsorships, not just to help grow the brand’s footprint in the region, but more importantly, to raise the profile of the Mexican industry and drive the country’s market forward at this crucial time. In that sense, a speaker from 1xBet’s team concluded: “Mexico and Brazil are both important markets for us. With our latest license, we look forward to strengthening our position in Mexico as one of our main areas of focus in Latin America. In Mexico, there are lots of media people, star athletes and strong teams. We are already considering sponsorship ideas with top figures in the Mexican market, so stay tuned for more news coming soon.”