He will report directly to CEO Carsten Koerl and be responsible for the financial management, planning and performance of the group, including reviewing major investment decisions and new business opportunities.
The global provider of sports betting and entertainment products and services, Sportradar, has chosen former Paddy Power-Betfair CFO, Alex Gersh, as its new Chief Financial Officer, effective immediately. Gersh will be based in Sportradar’s London office in the UK.
This executive has 25 years of diversified international financial management experience and technical expertise in both public and private equity owned businesses in the UK and US. He has also played a major role in the successful integration of Paddy Power and Betfair. Most recently, he worked at the online car purchasing startup Cazoo, where he served as CFO. In addition, he has previously held senior financial positions at digital pay TV software solutions NDS Group, Flag Telecom, British Telecom and Motorola.
He incorporates Sportradar at a key moment in the company’s global expansion, as it continues to grow its leading presence across numerous strategic markets and complementary verticals, including betting, OTT, audiovisual, media and integrity.
Carsten Koerl, CEO, Sportradar, commented: “We are delighted Alex has joined us as our new Chief Financial Officer. His expertise is second-to-none with a proven track record in complex organizations. He possesses a profound understanding of the sports, betting, mobile and data sectors which will be vital, as we enter the next stage of global growth for the business.”
While Gersh also gave his opinion on this designation. He said: “Sportradar is a business I have long admired and I’m thrilled to be joining at such an interesting time for the global sports and betting industries. Carsten and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”