Thomas Carvalhaes, Group Country Manager Brazil and LatAm, LeoVegas, offers in this interview an accurate picture of the successful moment of the company. He emphasizes the new and attractive titles, the interest in providing the maximum user experience and the commitment to responsible gaming.
What has been the commercial evolution of LeoVegas in 2019 and how valuable do you consider iGaming emerging markets, such as Latin America?
The commercial evolution of the company in 2019 was really incredible. It could grow with larger indicators than expected, especially in challenging markets such as Sweden. Besides Sweden, we currently operate with a strong presence in United Kingdom and Germany, among other territories. With respect to emerging markets like LatAm, the company’s position is to study these markets and closely monitor the possible new regulations, taking into account the potential conditions that each country offers for the establishment of sports betting. Also, LeoVegas continued to demonstrate a strong commitment to responsible gaming and to compliance with AML industry standards.
When has LeoVegas started working in Brazil? What strategy has the company taken to follow the debate over online gaming legalization in that territory?
We started our operations in Brazil in November 2019, after the legalization of sports betting from the decree issued by former President Michel Temer in December 2018. Of course, we are always aware of the parliamentary debate on the approval of online gambling in this huge South American country.
Which five concepts do you think your clients would use to better describe the virtues of LeoVegas brand?
From my understanding and close contact with clients, they consider that we provide the best mobile betting experience. They also value our respect for the rules and for responsible gaming. Add to that the diversity in our suite of games, our excellent customer service in the native language of the player, and the seriousness of our license as operators, issued by the Malta Gaming Authority (MGA).
What are the main characteristics of the company’s games? How do you combine the technology, the mathematics, the design and the content creativity in order to offer a product that makes the difference with your competitors?
We heavily rely on our ability to produce the best gaming content for players, constantly optimizing the user experience. Our platform has titles created by the most recognized developers in the industry: Microgaming, NetEnt, Evolution Gaming, Ezugi and several others. With this approach in mind, LeoVegas will keep on working to enter the Latin American market, taking into account the particulars of each jurisdiction, and looking for local suppliers of games from Brazil and other Latin American territories.
What are the key goals of your company for this year?
The main objective of LeoVegas for this season is to remain a competitive company and, at the same time, very aware of its corporate social responsibility in all those markets in which it operates. Of course, we will continue to generate the best solutions and content for our customers, providing a user experience of the highest quality.