DraftKings enhances bond with NBA

The NBA represents DraftKings’ second-most-popular sport.

The DFS and sports betting provider strengthens its relationship with U.S. basketball fans and bettors through new Celtics, 76ers and Pacers associations.

DraftKings Inc. communicated expanded partnerships with three National Basketball Association (NBA) franchises, making the company an official partner of the Boston Celtics, Philadelphia 76ers and Indiana Pacers. All three agreements include the use of official team marks and logos, in addition to various branding options, ultimately enhancing DraftKings’ user experience and bringing sports fans closer to their favorite NBA teams.

The deal with the Pacers makes DraftKings the Official Daily Fantasy Sports and an official Sports Betting Partner of the Indiana Pacers. This includes the use of marks and logos, as well as in-game promotions, activations, and branding. As part of the sponsorship, DraftKings will offer unique experiences for customers, including a VIP “Fantasy Camp” opportunity and “Honorary Team Captain Presentations”. This diverse suite of experiences, comprised of practice court scrimmages, game tickets, and alumni meet and greets, will provide unparalleled access for fans and users alike.

About the agreement with the 76ers, DraftKings is now the exclusive and Official Daily Fantasy Partner –and a sportsbook and online casino partner– of the Philadelphia 76ers. As part of the partnership, along with traditional marketing and promotional opportunities, DraftKings will offer VIPs a “Court of Dreams” excursion allowing them an all-access, inside look at the 76ers’ training complex, in addition to season tickets and suites for hospitality and promotional use.

Finally, regarding Celtics’ collaboration, which focuses solely on Daily Fantasy Sports, DraftKings has been named the team’s Official Daily Fantasy Sports Partner. With this strategic relationship, DraftKings will continue to bolster its presence in its hometown market, Boston, gaining access to specific marketing promotions and impactful customer experiences like VIP watch parties, a “Play on the Parquet Event” and sweepstakes.

Ezra Kucharz, CBO, DraftKings, commented: “It is with great enthusiasm that we announce these multi-year partnerships with the Celtics, 76ers, and Pacers. The NBA represents DraftKings’ second-most-popular sport, and we are thrilled to offer our fanbase a continually unique and authentic sports gaming product. Each of these partnerships represents a common strategy and stresses the importance NBA teams and DraftKings place on fan engagement and overall customer experience.”

All DraftKings Sportsbook and Daily Fantasy offerings, including the NBA, are available for mobile download on both iOS and Android.