On the next week, New Hampshire, U.S., will join Rhode Island as the second state in the region to offer legal sports wagering when it launches its mobile betting product.
Anyone over age 21 who is physically in New Hampshire (NH) and has downloaded the DraftKings app for the state onto a phone will be able to place a bet on professional sports. The launch is ahead of schedule since, in November, Gov. Chris Sununu said the app would likely be operational by January or February 2020.
The New Hampshire Lottery Commission approved a six-year sports betting contract with DraftKings for which the company will pay the lottery 51 percent of gross gaming revenue for mobile and 50 percent of gross gaming revenue from retail locations. In that sense, the state expects to obtain US$7 million to US$10 million annually in revenues, earmarked for its education fund, from sports betting. Last fiscal year, lottery products in NH generated adjusted gross revenues of US$391 million.
Rhode Island became the first state in the region to allow sports betting in November 2018. The state launched its mobile betting application in September 2019. However, a close state like Massachusetts has only sports betting bills, but no approval. Until the Massachusetts Legislature takes action, sports bettors from Massachusetts, Vermont and Maine can drive to New Hampshire to place legal bets.
In this regard, Gov. Sununu commented: “There’s a huge market in Massachusetts for this. We have no doubt people are going to be coming over the border in droves. We will capture a good part of this market because we will have one of the best products, if not the best product in the country, and [Massachusetts is] just going to have to play catch-up to compete.”